Marketing Specialist

Job title:

Marketing Specialist

Company:

Kone

Job description

Successfully implement and maintain global Marketing and Communications policies, processes and practices so that KONE’s short and long-term business objectives comply with regulations and standards, and build KONE brand and protect the organization’s reputation.Some or all of following tasks and responsibilities:

• Support the marketing communications manager/director to develop a marketing and communications strategy that is based on global marketing strategies and local business requirements and consistent with KONE’s overall mission, vision, and long-term objectives.
• Localize global marketing material and activities
• Ensure KONE’s brand guidelines are implemented and KONE key messages are made visible in all marketing material
• Co-operate and share best practices with KONE global team and other marketing and communications professionals within KONE.
• Excellent understanding of using different marketing and communications tools and channels for effective communication. Applying existing global processes, channels and tools when applicable.
• Implement internal and external events according to global guidelines and utilize global concepts and tools.
• Manage relationships with external vendors and agencies (for example printing houses, event agencies, advertising agencies, pr agencies, graphic designers)

Marketing communications and brand management

• Create demand, support sales and increase customer loyalty by implementing and following-up marketing activities (e.g. direct mailing, events, advertising, web marketing) for different market and customer segments

Internal communications

• Support KONE’s objectives through internal communications: communicating company vision and strategic development programs to employees.
• Applying internal communication processes and practices to convey messages and engage employees within the front line.
• Demonstrate working knowledge of communication methods and tools to carry out change management strategies.
• Demonstrate skills in written and oral communication and the ability to obtain information, critique, edit and communicate effectively. Good editorial and proof-reading skills in regard to format and style.

Business intelligence

• Support in market, competitor and customer intelligence activities: Monitor, analyse, and evaluate local market trends and segments, customer/influencer behaviour, and competitor activities to identify market opportunities; adjust marketing strategy and plans to meet changing markets and competitive conditions.

External communications

• Support stakeholder relationships (“stakeholders” are all organizations and individuals, who has direct and/or indirect impact to KONE’s success; for example media, 3rd party organizations, state/commune decision makers, students, opinion leaders).

At KONE, we are focused on creating an innovative and collaborative working culture where we value the contribution of each individual. Employee engagement is a key focus area for us and we encourage participation and the sharing of information and ideas. Sustainability is an integral part of our culture and the daily practice. We follow ethical business practices and we seek to develop a culture of working together where co-workers trust and respect each other and good performance is recognized. In being a great place to work, we are proud to offer a range of experiences and opportunities that will help you to achieve your career and personal goals and enable you to live a healthy and balanced life.Read more on

Expected salary

Location

Bruxelles

Job date

Sun, 22 Sep 2024 02:36:50 GMT

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