Marketing Performance manager – Trade-in (4 months short-term contract)

Back Market is the world’s leading refurbished electronics marketplace with a team of 650 people, powering operations in 21 countries (and counting!).

Named one of the World’s Most Innovative Companies by Fast Company in 2019 and again in 2021, our mission is simple: empowering people to consume tech sustainably by offering folks a high quality, accessible, and more eco-friendly alternative to buying new electronics. Why? Refurbished tech helps lower our collective environmental impact. We have indeed contributed to avoid the production of more than 1,000,000 tons of CO2e worldwide since our launch in 2014.

Be part of an exciting and growing international adventure that will change the way the world consumes tech.

About the role:

For a maternity leave cover, your mission is to define & coordinate Trade-in marketing strategy to grow volumes and customers long-term value.

You will assess marketing levers potential and partner with marketing teams (SEO, merchandising, CRM, paid search, brand, media) to execute your strategy.

YOUR MISSION (IF YOU ACCEPT IT): ????

• Maximize topline growth & customer LTV across countries & categories
• Define topline growth priorities. Audit, identify, size and prioritize the different levers: countries and categories, upgrade vs sell, organic vs paid channels, customer acquisition vs repeat, market growth vs market share, etc
• Define KPIs and build the tracking framework & tools for assessing and monitoring your area of business
• Monitor topline performance vs targets on a daily/weekly/monthly/quarterly basis. Identify root causes of gaps vs target, propose and execute corrective actions
• Identify and size opportunities for growth and optimizations through in-depth analyses on internal data and market & competitor watch (prices, strategic moves, marketing, …) ; define and execute related action plans and take ownership in delivering a positive impact
• Partner with marketing teams (SEO, merchandising, CRM, paid search, brand, media) to help them prioritize, scope and deliver results on their areas of expertise based on trade-in agenda
• CRM: imagine and implement strategies to drive trade-in adoption and repeat among Back Market customers (segmentation, lifecycle, promotions, retargeting, …)
• Merch: improve Back Market users awareness and adoption of trade-in by informing and convincing them during their visit ; ease t