Marketing Performance manager – Trade-in (4 months short-term contract)

Back Market is the world’s leading refurbished electronics marketplace with a team of 650 people, powering operations in 21 countries (and counting!).

Named one of the World’s Most Innovative Companies by Fast Company in 2019 and again in 2021, our mission is simple: empowering people to consume tech sustainably by offering folks a high quality, accessible, and more eco-friendly alternative to buying new electronics. Why? Refurbished tech helps lower our collective environmental impact. We have indeed contributed to avoid the production of more than 1,000,000 tons of CO2e worldwide since our launch in 2014.

Be part of an exciting and growing international adventure that will change the way the world consumes tech.

About the role:

For a maternity leave cover, your mission is to define & coordinate Trade-in marketing strategy to grow volumes and customers long-term value.

You will assess marketing levers potential and partner with marketing teams (SEO, merchandising, CRM, paid search, brand, media) to execute your strategy.

YOUR MISSION (IF YOU ACCEPT IT): ????

• Maximize topline growth & customer LTV across countries & categories
• Define topline growth priorities. Audit, identify, size and prioritize the different levers: countries and categories, upgrade vs sell, organic vs paid channels, customer acquisition vs repeat, market growth vs market share, etc
• Define KPIs and build the tracking framework & tools for assessing and monitoring your area of business
• Monitor topline performance vs targets on a daily/weekly/monthly/quarterly basis. Identify root causes of gaps vs target, propose and execute corrective actions
• Identify and size opportunities for growth and optimizations through in-depth analyses on internal data and market & competitor watch (prices, strategic moves, marketing, …) ; define and execute related action plans and take ownership in delivering a positive impact
• Partner with marketing teams (SEO, merchandising, CRM, paid search, brand, media) to help them prioritize, scope and deliver results on their areas of expertise based on trade-in agenda
• CRM: imagine and implement strategies to drive trade-in adoption and repeat among Back Market customers (segmentation, lifecycle, promotions, retargeting, …)
• Merch: improve Back Market users awareness and adoption of trade-in by informing and convincing them during their visit ; ease the conversion of users with strong trade-in intentions
• Paid channels: co-define budget and budget allocation priorities across markets, categories and channels to drive trade-in volumes
• Brand: clarify trade-in value proposition and differentiation vs competition, define trade-in target audience and communication strategy to reach and convince them (channels, media, angle, assets)
• Seasonal activations: plan and organize seasonal activations across paid & organic channels to maximize volumes on seasonal trade-in demand peaks

YOU ARE IN THE RIGHT PLACE IF: ⭐

• You are perfectly fluent in english
• You have 5 years of experience in a marketing or business analysis role (eg country or category manager, marketing product manager)
• You have a strong business acumen and a proven track record on delivering positive impact on a business function or area, from insights to actions
• You are a team player and know how to use soft power to embark people with you

WHY SHOULD YOU JOIN US ? ✌????

• A meaningful job: you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts!
• A meaningful company: we became a mission-driven company in January 2022.
• Be part of a worldwide growing company based in Europe, the USA and Asia to face great challenges : you will have the freedom to innovate and adopt new ideas!
• Work alongside passionate experts: who will share their knowledge and help you develop and grow in your career.
• Grow your career: with a flexible career path and a dedicated Learning & Development team. Back Market will help you evolve with personalized internal trainings and external handpicked providers from day 1!
• Leadership Academy by Back Market:“be a coach not a dictator” is at the core of this program ! We train and enable all our leaders to support their team towards achieving goals. Be a manager at Back Market is an unique experience we take by heart.
• An attractive salary, equity and a host of benefits including : Lunch voucher, health insurance, relocation package, paid time off for activism in your community, parental benefits, flexible hours, etc…
• Remote friendly company : up to 2 days of remote work per week!
• One Loving Tribe: you will have the opportunity to work in a fast-paced, open-minded and friendly environment.
• Be part of one of our Employee Resource Groups createdaround shared identities, common backgrounds and/or special interests crafted to be a safe space and an expressive outlet.
• Several internal events: The Monday Brief (weekly)/ The Somehands (monthly)/ The All Hands (annual).
• We’re here to SABOTAGE: It’s our mantra. It keeps us focused on what we aspire to be: a little bit sneaky, always smart, kinda frugal and constantly conspiring to create maximum impact.

Back Market is an Equal Opportunity Employer which means we pledge to not discriminate against employees based on race, color, religion, sex, national origin, age, disability or genetic information.. If reasonable accommodations are needed for the interview process, please do not hesitate to discuss this with the Talent Acquisition Team.

Back Market is helping to address one of the biggest challenges of our time: climate change. We take this so seriously that we were awarded status as a “Société à Mission”, or company with a social mission, by the French government. We know we can’t tackle a global problem without a globally representative team so we are committed to embedding diversity, equity and inclusion principles in every aspect of our organization. But more importantly, being One Loving & Free Spirited Tribe is in our DNA as it is one of the five foundational values of our company since we got started way back in 2014. We are committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives. We know our lofty goals cannot be reached unless everyone has a seat at the table along with the resources and opportunity to grow.

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