Marketing Performance Analysis Director

Marketing Performance Analysis Director

Job Description:

About our Marketing Performance Analysis Director role.

The Marketing Performance Analysis Director is a visionary leader who will transform how Sage leverages data to accelerate business growth.

As the Marketing Performance Analysis Director you will empower a high-performing team of analytical experts to unlock insights that drive marketing effectiveness, customer acquisition, and revenue generation. As a champion of data-driven decision-making, you will evangelize the team’s capabilities across Sage, positioning them as strategic partners and elevating their impact within the organization. You will set the agenda for advanced marketing analytics at Sage, as we transform our marketing team to be more data-driven

About the team

The Marketing Analytics team ensures that marketing decision-makers across Sage have data and insights at their fingertips to drive growth. Positioned in the market to consult and advise marketers on the relevant data and insights, the team includes a mix of Analytical Consultants and Data Scientists. They bring their analytical skills to solve marketing challenges, from campaign planning to automation to measurement.

Key Responsibilities:

Summary of your day-to-day?

In this role, you will manage and develop the marketing analytics team at Sage by setting learning agendas, managing talent, and establishing a flexible team structure for long-term growth. You will define and implement daily workflows for effective collaboration within the Marketing Strategy & Operations team and with other business stakeholders. Your focus will be on developing a strategic roadmap to advance marketing analytics maturity, identifying essential skills, processes, and tools to modernise Sage’s approach. Engaging with senior stakeholders in marketing, commercial, and finance sectors, you will ensure analytics are integrated into their operations and work with the marketing data leadership team to foster a data-driven culture. You will collaborate with the Marketing Effectiveness team to create a comprehensive measurement strategy for marketing investments, incorporating econometrics, attribution, and testing frameworks. By enhancing how Sage utilizes data, you will refine advertising targeting, promote customer centricity, and guide teams in leveraging audience data effectively. Additionally, you will elevate the profile of the marketing analytics team within Sage, building internal advocacy for their crucial role in driving regional growth strategies.

Minimum qualifications

•Proven experience in analytics, consulting, or banking industries. Preferred: with a focus on marketing and advertising analytics

•Proven Analytics leadership experience with excellent people management skills

•Effective communication and collaboration skills to work closely with sales, marketing, and other cross-functional teams to align marketing automation strategies with overall business objectives

•Consultative approach to business partnering, capturing requirements, aligning stakeholders, validating solutions, and documenting outcomes

•Business acumen with strong understanding of key business metrics and the ability to align marketing analytics efforts with broader business goals

Your benefits (Only Applicable for UK Based Roles)

Benefits video –https://youtu.be/TCMtTYUUiuU

·Comprehensive health, dental and vision coverage

·Work away scheme for up to 10 weeks a year

·On-going training and professional development

·Paid 5 days yearly to volunteer through our Sage Foundation

·Flexible work patterns and hybrid working

#LI-SW1

Function:

Global Marketing Strategy

Country:

United Kingdom

Office Location:

London;Newcastle

Work Place type:

Hybrid

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