Marketing Manager Italy Consumer

Job title:

Marketing Manager Italy Consumer

Company:

Freudenberg

Job description

Working at Freudenberg: We will wow your world!Responsibilities:Key ResponsibilitiesManage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking and go-to-market plansImplement product and pricing strategies (NRM) in alignment with Regional / Global MarketingBased on data analytics, understand consumer/shopper insights competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feed back to Regional and Global TeamsRecommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both, in-store and online)Support the local Head of Marketing in developing and implementing Media (PAID Digital and non digital campaigns ), following the communication strategy based on brand objectivesAdditional ResponsibilitiesDevelop Customer selling stories (both national and account specific) and coordinate Customers line reviews to help drive top line sales, awareness, and trial of products for customer shelf setsControl the A&P budget of the assigned brand/product category portfolio, ensuring no overspend and key promotions are well managed, providing a clear ROI on all monies spentOrchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPIsTrack products P&L and product Gross Margin mix by CategoryFoster strong customer care support & best practices to maintain a high level of consumer satisfaction Live LEARN approach: Listen; Empathize; Apologize; Re act; NowInteractions (internal & external)Corporate Brand, Digital and CommunicationRegional MarketingSales, Procurement, R&DArtworkConsumersRetail CustomersAgenciesQualifications:Professional Experience and EducationDegree in Business Administration or Marketing, MBA preferredMinimum 3 years job experience as a Marketing generalist – Consumer Packaged Goods preferredExperience in supervising outside vendors and agenciesExperience and proven record in digital marketing, media management & SEOSpecific Knowledgeup to date market and customer knowledgeuse and understanding of IRI / Nielsen data and any relevant market analytics toolsdeep understanding of KPIs and P&LBrand Management, Category Management, and Project ManagementSAPstrong competence in Microsoft Office suiteSpecific Skillsstrong business communication (written and oral) & presentation skillsleadership skills, ability to think and act holistic and criticalnegotiation skillsstrong in interpersonal relationship management, working in cross-functional teams and matrix environmentsTeam player, able to work in mixed teams across different functionsThe Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.FHP di R. Freudenberg S.A.S.

Expected salary

Location

Milano

Job date

Sat, 28 Sep 2024 06:31:35 GMT

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