Marketing Manager in Rozzano, Italy

Changing lives. Building Careers.

Joining us is a chance for you to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, more than 4,000 of us are challenging what’s possible and making headway to help improve outcomes.

1.RESPONSIBILITIES

Main responsibilities in the role are:

Strategic marketing

• Adapt and execute tailored plans for product strategy, budget, pricing, and behavior based marketing plans

• Develop country tactics based on the EMEA Franchise strategies.

• Conduct local market analysis, competitive intelligence, and conversion projects

• Assess/ Filter/ share local business development opportunities

• Co-development/ adaptation of Cost-medico model/ Evidence generation.

• Deployment of Country health economic outcome story

• Driving Challenger Marketing methodology for the country

NPI/ Lifecycle management

• Execute collection of local VoC/market insights

• Execute KOL engagement when needed

• Provide input on NPIs and lifecycle management specific to country

• Execute NPIs & discontinuation plans

• Define reimbursement strategies/ needs within each country

• Identify country market access needs

Commercial Support and Execution

• Market expertise of the country

• Support sales team and commercial partners through field visits to key customers

• Account targeting based on the country tactics

• Provide input on regional financial plans

• Manage local OpEx budgets

• Key inputs on revenue targets/ country with KPIs

• Provide product and technical support to the field

• Contribute to bids & tender management

Med Eduction and Sales Education

• Provide input on training topics and frequency

• Oversee material translations and deployment

• Define country OpEx budget & local programs for MedEd

• Engage country KOLs & networks

• Ownership of MedEd (national & resident programs) & compliance process

• Sales education in-country trainings according to SalesEd plans

2.AUTHORITIESAuthorities are related to local budget management and leadership on local events

QUALIFICATIONS / EXPERIENCE & INTERPERSONAL SKILLS

LANGUAGE

• Relevant educational background (MBA in Marketing, Management, Economics, etc.)

• Excellent communication and presentation skills

• Financial acumen and Excel proficiency

• Business acumen and advanced analytical skills

• Marketing qualifications (preferred)

• The ability and commitment to travel with some nights away from home

• The desire to succeed and progress within the organization

TYPE AND NUMBER OF YEARS OF EXPERIENCE

• Minimum of 4 years successful sales experience in medical devices

• Minimum of two years successful sales management experience (preferred)

• Minimum of two years marketing experience with demonstrable product management success (essential)

4.BUSINESS TRAVEL

Availability to travel locally and internationally for Business reasons may be required up to 50% of the time.

REMARK:

The duties listed above are not intended to be exhaustive and are displaying the main responsibilities of the role. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.

The job description is subject to change by the employer as the needs of the employer and requirements of the job change.