Marketing Manager, Account Based Marketing, EU (m/f/d) in Mechelen, Belgium

The Marketing Manager, Account Based Marketing (1 to1) leads cross-functional Account Based Experience (ABX) teams to develop and execute strategic account-based marketing programs for Hach’s most important customers with advanced relationships (partnerships and strategic alliances). This involves a close partnership with the Key Account Sales team in region. The primary goal is to increase the connections and capitalize on co-value creation opportunities between Hach and these partners in order to secure long-term business. Reporting to the Manager, EU Marketing Campaigns, this individual leads a multifaceted day, where, data-driven decision-making, critical thinking, experimentation, cross-organizational culture-bridging, communications management and a customer-focused mindset are crucial to success. This individual will regularly collaborate and liaise with sales and marketing teams, product managers, service and support teams, technical experts, amongst other cross-functional teams.

Responsibilities

• Utilize Account Based Marketing (ABM) standard work to lead the team in gathering important account intel, map customer journey and personas, create account value propositions, and formulate short term and long term ABX plans.

• Drive commercialization of new products into the respective strategic business segment globally.

• Execute marketing campaigns in support of driving revenue and long term partnership growth with key accounts

• Gather “voice of the customer” to guide customer-focused strategy

• Update and report on KPIs and hold the team accountable to our goals

Qualifications, Knowledge and Skills:

• Bachelor’s degree required, additional advanced degree in Marketing or MBA desired

• Experience in Account Based Marketing a bonus

• 5+ years with relevant experience in marketing

• Demonstrated ability to develop, communicate and implement strategic business plan, experience being successful in a large, highly matrixed organization

• Strong planning, organization, listening and communication skills, ability to travel internationally up to 20% of the time

When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.