Marketing Lead

Location:

Basque Country, Spain

Salary:

Competitive

Type:

Permanent

Main Industry:

Search Transport, Logistics & Distribution Jobs

Other Industries & Skills: 

Advertising, Marketing & PR, Sales

Job ID:

133240626

Posted On: 

30 July 2026

Auto req ID: 58118 
Title: Marketing Lead 
Job Function: Marketing 
Location: Spain
Company: Harley-Davidson Motor Company 
Full or Part-Time: Full Time 

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus. 

From the UK to Singapore and many places in between, our employees are essential to our success. Our efforts are concentrated on the highest priority markets, primarily North America, Europe and parts of Asia Pacific. We have concentrated our resources in-market for maximum impact in line with our future strategy. Our regional offices and in-market teams have the freedom within a clearly defined framework to make decisions to drive their business. In-market teams are agile and equipped to understand consumer needs, provide focused attention to dealers, and respond more quickly to local market conditions. 

Job Summary

Harley-Davidson is an iconic brand. Creating iconic products, unforgettable experiences and serving a passionate community for over 120 years. Within the EMEA region CHIPS (Switzerland, Italy, Portugal & Spain) has ambitious growth plans across its diverse markets. 

This role leads the day-to-day conception, development, implementation of all marketing activities and campaigns in the market. It requires a good understanding of the unique cultural, economic, and consumer landscapes within this diverse territory. The ideal candidate is a results-oriented and creative individual with a proven track record of success in international marketing. 

Job Responsibilities

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-Develop and own the implementation of marketing plans, campaigns and localized assets – including paid media, social media, earned media and email. 
 

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-Lead the organization and execution of marketing events across trade, community and consumer audiences. 
 

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-Develop and distribute dealer marketing plans and assets. 
 

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-Monitor, analyze and optimize marketing campaign performance, track key metrics and ROI to ensure effective use of budget to meet objectives. 
 

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-Responsible for the control and management of associated marketing budget. 
 

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-Works in tandem with the Dealer network and Field Sales Team to maximize effectiveness. 
 

Experience Requirements

Required

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-Significant experience of successful marketing campaign creation and activation across multiple countries. 
 

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-Strong understanding of digital-first omnichannel approach to reaching and influencing multiple consumer types in an evolving marketplace. 
 

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-Welcoming and inclusive interpersonal skills with an aptitude for building successful collaborative relationships. 
 

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-Proactive, results-oriented, and able to work independently as well as in a team environment. 
 

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-Strong organizational and time-management skills with the ability to multitask effectively.  
 

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-Development and maintenance of strong relationships with key media outlets, influencers, and industry partners. 
 

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-Complex budget management. 
 

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-Agency/supplier management – multiple agency relationships and contracted individuals. 
 

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-Typically requires a minimum of 6 years of related experience. 
 

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– Highly proficient oral and written English and German communication and presentation skills, with an ability to influence others without authority.
 

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-Experience work with global and regional brand marketing and adapting to new and emerging markets, either at agency or directly. 
 

Preferred

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-Experience working in motorcycle or automotive industry 
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-Motorcycle license 
-Proficiency in other relevant languages spoken in the region (in addition to English) would be advantageous.
 

Frequent travel required. 

Education Requirements

Bachelor’s Degree Required
 

We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson (here).

Direct Reports: No 
Travel Required: 25 – 50% 
Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer 
Relocation: This position is not eligible for relocation assistance 

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