Informa
Job title:
Marketing Executive (Digital Products – Food) – Maternity Cover for 6months FTC
Company:
Informa
Job description
Company DescriptionAbout Informa MarketsIn every market and industry, business opportunity and success come from attracting and engaging with customers, generating leads, showcasing products and researching and discovering the latest solutions.Informa Markets creates platforms for specialist markets to connect, trade, innovate and grow.We operate over 500 major, branded exhibitions where buyers and sellers working in a specialist market can meet face to face, see and show products, conduct business and build relationships. We also provide a range of online media solutions based on data and expert content that connect and engage businesses year-round.Job DescriptionAbout the RoleWe’re seeking a passionate Marketing Executive to join our team and champion our digital products. You’ll develop and execute email marketing campaigns, wield data analysis to optimize strategies, and manage marketing initiatives. This role is all about crafting customer journeys, coordinating engagement activities, and promoting our popular webinar series.You’re a Perfect Fit If…You’re a digital native who breathes data analysis. You have a proven track record of learning from past campaigns and continuously improving performance.Marketing technologies are your playground. You have experience with email marketing platforms like Eloqua, CMS systems, and analytics tools.Here’s What You’ll DoCollaborate with the Senior Marketing Executive to develop and execute a winning digital marketing campaign plan.Become an email marketing maestro using Eloqua to create and execute campaigns, ensuring timely delivery and data-driven optimization.Develop strategic marketing plans across all channels to drive registration for our webinars.Lead the digital marketing team, monitoring campaign delivery and optimizing performance based on insights.Provide clear briefs for copywriters and ensure all content aligns with brand messaging.Become a customer journey guru, monitoring and developing touchpoints across all channels. You’ll also contribute to building customer personas.Own data plans, segmentation, and analysis, ensuring everything is in tip-top shape.Develop comprehensive testing plans to refine and optimize various campaigns.Track and report on campaign effectiveness against set targets, constantly seeking to improve results.QualificationsQualities We ValueYou thrive in international, matrix organizations.Data is your compass – you can draw clear conclusions and present them effectively.Email automation? You got this!Change excites you – you see it as an opportunity to grow.You have an entrepreneurial mindset who embraces agile work style.Presenting ideas to large teams and senior management is a breeze for you.The Skills You BringProficiency in marketing automation and project management tools, preferably including Eloqua and ASANA.Experience with data segmentation tools (Eloqua), CMS systems (Adobe Experience Manager or Smart Communication Media),Experience with web analytics (Adobe Analytics, Google Analytics), A/B testing platforms (Adobe Target), and design tools (Photoshop, InDesign or Canva) will be considered an advantage.You have a deep understanding of digital channels and their metrics.You’ve developed and delivered successful marketing strategies that align with company goals.Critical thinking and analytical skills are your superpower. You can analyze complex issues, draw conclusions, and implement solutions.You excel at written and verbal communication.Additional InformationWhy work at Informa?Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally.Our benefits include:
- Tailored development opportunities and on-demand access to thousands of courses on LinkedIn
- Balance time in the office with time working remotely, feeling fully supported wherever you are
- 24 days annual leave, 4 days for volunteering and a day off for your birthday!
- The chance to work from (almost!) anywhere across the globe, four weeks a year
- Competitive and rewarding benefits, tailored to each of our regions
- Work with high quality specialist products
- Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
- The chance to become an Informa shareholder, with extra rewards just for colleagues
- Regular social events and networking opportunities
We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.See how Informa handles your personal data when you apply for a job .
Expected salary
Location
Amsterdam, Noord-Holland
Job date
Tue, 18 Jun 2024 23:32:10 GMT
To help us track our recruitment effort, please indicate in your email/cover letter where (vacanciesineu.com) you saw this job posting.