Marketing & Customer Journey Expert P&C Retail

Job title:

Marketing & Customer Journey Expert P&C Retail

Company:

AXA

Job description

The Value Proposition & Go-to-market team aims to support Sales & offers digital solutions to AXA clients for all products & customer segments (Retail, Life&Health, Corporate & Public Sector).The team is in charge of digital marketing projects (customer journeys, direct marketing, beyond insurance service definition) as well as all copy-writing aspects linked to the go-to-market approach.In order to strengthen the team, we are looking for a Marketing & Customer Journey Expert P&C Retail.In concrete terms, your role is to:

• Contribute to the implementation of the global marketing plan initiatives, based on AXA’s strategy.
• Develop, implement &/or enhance digital customer journeys & services to boost sales and delight the customers by bringing added value to our insurance products.
• Develop value propositions across products or customer journeys supporting customer acquisition and loyalty in close collaboration with other departments.
• Deploy upsell and cross-sell campaigns while ensuring end-to-end realization.
• Contribute to AXA’s SEO ambitions by creating content with added value for the targeted customer segment.
• Keep an eye on the competitors & give visibility about initiatives linked to your scope/customer segment.
• Roll out campaigns & go-to-market plans (including communication aspects) to launch or create awareness on Life products on the market.

Qualifications· Holder of a master’s degree or a bachelor’ degree with proven professional experiences· You have at least 3 years of experience in Marketing· Good knowledge of insurance, products bank products (especially for P&C Retail)· You are fluent in French and Dutch and have a good knowledge of English· You have strong project management skills. You know how to work in project mode (agile)· You have experience with copywriting & UX writing· You have a 360° vision, you communicate easily, you are collaborative and a good listener· You can produce compelling presentations and translate complex insurance products into attractive customer-oriented services· You dare to decide and propose ambitious solutions without losing sight of the customer experience.· You are looking for challenge and want to be part of a dynamic team, working together as one in a nice atmosphere.

Expected salary

Location

Bruxelles

Job date

Sat, 12 Oct 2024 22:54:29 GMT

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