Marketing Campaigns Manager – Retail

About this role

Reporting to the Senior Manager, Retail Brand Experience (RBE), the Manager, In Store Marketing (ISM) leads lululemon’s global and regional campaign executions, and in-store product and communication strategies in EMEA. This role is responsible for ISM strategy, leading a team to ensure we have a strong brand presence across our retail fleet. They work in close collaboration with the Global ISM team to bring global strategies to life, whilst supporting regional activations, revenue and sell-through targets.

Responsibilities

• Develop in store marketing plans to powerfully deliver brand and product storytelling, remaining consistent with the overall creative direction and visual merchandising strategy.
• Leverage our store real estate and guest touchpoints, including windows, signage, lightboxes and brand screens, leading all in store creative planning, development and installation.
• Enrol key partners, leaders and retail teams in upcoming campaign, brand and product storytelling executions, through strong proposals and clear VM guidelines.
• Manage EMEA ISM calendar, working closely with the regional and global teams to ensure campaigns align across both regional channels and other regions.
• Own the in-store signage programme, ensuring alignment with global strategies.
• Work closely with Store Design to ensure that existing and new stores have all necessary touchpoints in store to powerfully execute ISM initiatives.
• Regularly spend time in stores to learn how campaigns, and brand and product in store marketing are working in stores, gaining feedback for future executions.
• Highly aware of in store marketing trends within the retail space, regularly attending tradeshows and visiting key retail spaces.

Team leadership

• Lead, manage and develop a high-performing team.
• Annual budget management – planning and accountability.

Experience

• 5-10 years of relevant experience as a visual space creator and team manager, ideally for a premium, purpose-led, global business with a challenger brand mentality.
• Demonstrable experience creating impact in retail spaces on guest experience and sales using innovative ideas without compromising brand equity.
• People and team leadership.
• Degree level education preferred.
• 3D visualisation a bonus.

Who you are

• Uniquely you – we value difference and want you to as well
• Obsessed with visual strategy and execution and in tune with best practices, trends and the competition.
• A creative problem solver who relishes the innovative and new.
• Works well within a team and loves working in a fast-paced environment on several projects at once.
• Practises self-awareness has a natural curiosity and takes an active interest in personal development and sharing knowledge.
• Appreciates the value of exercise or movement.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.

Read Full Description