Marketing and Recruitment Officer

Job title:

Marketing and Recruitment Officer

Company:

Bangor University

Job description

Applications are invited for a permanent full-time post working in the College of Medicine and Health, delivering on recruitment and marketing activity to support student recruitment to the relevant subject areas.The role will work closely with the College Marketing Manager to implement, deliver and monitor a range of marketing and recruitment activity, including a range of digital campaigns with external agencies. The successful candidate will be educated to A level (or equivalent) in an appropriate subject or possess equivalent experience.You must be a confident communicator, with excellent copywriting, proof reading and editing skills. You must have experience of producing marketing material and possess excellent organisation skills and be a team player.The ability to communicate through the medium of Welsh is essential for this post.This role will be located on campus at Bangor. Through , there will also be the option to spend some time working remotely (although remaining in the UK) to support work life balance, which will be discussed further with candidates at interview.Applications will only be accepted via our on-line recruitment website, jobs.bangor.ac.uk. However, in cases of access issues due to disability, paper application forms are available by telephoning 01248 383865.Committed To Equal OpportunitiesPurpose of the JobTo work collaboratively with the College Marketing Manager to deliver on recruitment and marketing activity for the relevant subject areas within the College of Medicine and Health.This post will be responsible for developing online content that supports the student recruitment journey. This content will include written narrative, long and short, video and photography. It will need to be designed for use across a variety of on and offline media and it will need to be adapted and tailored to target specific audiences. You will also support the updating and development of course information online.Main Duties and Responsibilities

• To work closely with the School Marketing Leads in developing, monitoring and delivering a wide range of recruitment activities.
• Produce accurate, informative and interesting content for marketing campaigns, which will include copywriting, editing and proof reading.
• Support with the updating and maintenance of the College on-line course information and supporting information for the University website and external websites.
• Support the creation of visual content including video and photographs which tell the College/ School story and which comply with and support the University Corporate identity.
• Produce marketing assets as required by the line manager, ensuring that the assets produced reflects the University’s marketing and brand strategies, and complements/supports other marketing and recruitment activities and material.
• Work with colleagues to monitor campaigns and activities to ensure ROI and engagement levels.
• Work with colleagues and external partners to co-ordinate and maintain digital engagement campaigns and activities.
• To work with external agencies to produce marketing assets and collateral.
• To work with the College Marketing Manager to support and assist with the production of subject related visual assets for student recruitment purposes.
• To produce relevant and engaging social media.
• Work with the College Marketing Manager and with team colleagues to compile and deliver a schedule of reports for the College across the recruitment cycle.
• Undertake desk research into competitors where required e.g. by analysing website content for course modules and producing simple summary information.
• To support the relevant academics in engaging with schools and colleges to support student.
• To support the clearing process as part of the wider Recruitment Team.
• Provide cross-section support on events and activities in relation to UK recruitment and widening participation, including attending open and offer holder days, UCAS fairs and delivering presentations where required. This will involve staying away from home and will involve working some evenings and weekends.

Other Duties and Responsibilities

• The post holder will be expected to participate in performance review and developmental activities.
• The post holder will be expected to comply with the University’s equality policies and statements, Dignity at Work and Study Policy and the University’s Welsh Language Scheme.
• The post holder has a general and legal duty of care in relation to health, safety and wellbeing and must take all reasonable steps to ensure a safe and healthy working environment for him/her self and for other members of staff, students and visitors affected by his/her actions or inactions. The post holder is also required to comply with all applicable health and safety policies, procedures and risk assessments.
• The post holder must comply with relevant legal and financial policies and procedures and be aware of their responsibilities in terms of the legal requirements of their posts.

Person SpecificationQualifications/TrainingEssential

• Educated to A level or NVQ level 4 in a relevant subject area or possess equivalent experience (e.g. media, marketing, student recruitment or PR).

Desirable

• Undergraduate degree in a relevant subject area.
• Evidence of continuing professional development.

Experience/KnowledgeEssential

• The ability to communicate effectively in both English and Welsh, with an aptitude for marketing communications.
• Experience of producing marketing material/assets with good copy- writing, proof-reading, editing skills and strong grammatical skills as well as a keen eye for detail.
• Understanding of digital marketing and how this contributes to the marketing communications mix.
• Familiar with and confident about using IT (e.g. Word, Photoshop, Adobe In Design, content management system, digital engagement platforms etc).
• Able to build and maintain effective working relationships with internal and external colleagues at all levels.
• Enthusiastic and motivated, you will have the ability to work independently as well as contributing to a team.
• Able and flexible enough to work the hours required, which will include evening and weekend work.

Desirable

• Experience in a similar role within higher education.
• Experience of working with external agencies.
• Experience of assisting with writing for a diverse range of target audiences.
• Experience of filming and editing photographs and videos.
• Willingness to learn, adapt and develop their skillset.

Skills/AbilitiesEssential

• Excellent organisational skills, including the ability to multi-task, prioritise and show attention to detail and work to deadlines.
• Able to design and deliver creative and engaging presentations, creating content which conveys complex messages in a way which is meaningful for the audience.
• A creative and innovative thinker.

OtherEssential

• The ability to speak and write Welsh fluently in a wide variety of situations is essential for this post.

GeneralThe University is committed to supporting and promoting equality and diversity and to creating an inclusive working environment. We believe this can be achieved through attracting, developing, and retaining a diverse range of staff from many different backgrounds. We strive to develop a workforce from all sections of the community regardless of sex, gender identity, ethnicity, disability, sexual orientation, trans identity, relationship status, religion or belief, caring responsibilities, or age. We promote and facilitate the use of the Welsh language through our progressive Welsh Language Policy. We comply with the Welsh Language Standards and are committed to equality of opportunity. You are welcome to apply for any job in English or Welsh and all applications submitted will be treated equally.We are a member of Advance HE’s Athena SWAN Gender Equality charter and hold a Bronze award in recognition of our commitment to and progress towards gender equality within the University’s policies, practices, and culture. We are proud to be a Disability Confident employer.All members of staff have a duty to ensure their actions are in line with the overall environmental aims of the University and minimise their environmental impact.All offers are made subject to proof of eligibility to work in the UK and receipt of satisfactory references.We have a legal responsibility to ensure that you have the right to work in the UK before you can start working for us. When you apply for this post you will be required to explain the basis upon which you believe you will able to live and work in the UK legally on the commencement date of the role should your application be successful. If you do not have the right to work freely in any position in the UK already, any offer of employment we will make to you will be subject to you obtaining a right to work visa. The following link provides information on the various visa routes into employment and the eligibility requirements (including switching visa status where permissible) . If you are successful in your application we will discuss visa options with you at the time of making the offer of employment.Please note that, in the event of applications being received from candidates on the University’s Redeployment Register with a reasonable skills match to the post specification, these applicants will be given prior consideration.

Expected salary

Location

Bangor, Co Down

Job date

Sat, 08 Jun 2024 07:50:05 GMT

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