Marketing and Business Development (M&BD) Adviser – LAE & TMT

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We need a capable and enthusiastic adviser to support the M&BD Manager on BD and marketing activities for the LAE and TMT practices. This will include working with our Litigation, Employment, TMT, Privacy and Cybersecurity, Public and Environmental Law, Compliance, and Life Sciences Regulatory teams – a broad remit across some fast-paced and exciting areas of law.

The role will encompass the full range of business development and marketing activities including: client targeting and cross-selling; pitching, credentials and other marketing collateral; client/sector and competitor analysis; profile raising and marketing campaigns including communications such as directory submissions, deal reporting, and communication activities in collaboration with the internal PR team.

Key responsibilities and accountabilities

Pitches and credentials

• Coordinate pitches and help pitch team prepare for presentations, including writing domestic and cross-border pitches, proposals and credentials whilst ensuring the best practice pitch approach is applied.
• Write and produce other bespoke materials, including client presentations.
• Collate and maintain information on the firm wide Global Pitch System; monitor success rates and make recommendations for improvements.
• Undertake and maintain post pitch feedback where appropriate.

Client targeting and development

• Support the M&BD Manager on client targeting initiatives and analysis.
• Help the practices on client relationship management initiatives.

Infrastructure and marketing systems

• Collate information and maintain deal information, pitches/proposals, credentials, etc.
• Maintain and regularly analyze key M&BD information systems and library of materials centrally including the pitch log, intranet, hoganlovells.com, credentials.
• Liaise and work closely with the Lawyers to identify appropriate communications and M&BD opportunities through our knowledge and thought leadership platform – Engage and our external PR agency.
• Encourage full and effective use of the firm’s CRM database (InterAction).

Profile raising and marketing campaigns

• Co-ordinate client events/seminars/webinars in conjunction with the Events team, acting as an ‘Account Coordinator’ for internal clients.
• Draft, review and update practice area entries in directories, award submissions and legal supplements.
• Write, edit and produce marketing communications including e.g. credentials statements, presentations, brochures, internal and external alerts, newsletters and web copy.
• Liaise and collaborate with other M&BD teams including Practice Groups, Industry Sectors and PR to cross-sell capabilities and credentials including proactively coordinating with PR to raise the profile of individual partners and propositions.
• Support the M&BD team in thought leadership campaigns including liaising with our design agencies, drafting and publishing content.

Wider BD initiatives

• Contribute to the wider M&BD effort, which will include participating in specific firm-wide M&BD initiatives and projects, as required.
• Deal with ad hoc enquiries about the practice areas or its clients from other parts of the firm or members of the M&BD team.
• Any other tasks that may reasonably be required.

Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, staff location and services.

ESSENTIAL DESIRED SKILLS AND EXPERIENCE

• Previous experience in working in a business development/marketing environment.
• A solid understanding of the commercial world and its drivers.
• A solid understanding of marketing and business development processes.
• A keen interest in self-development and bags of initiative.
• A proactive and enthusiastic team player with a ‘can do attitude’.
• Ability to create a positive impact with colleagues, peers, partners and clients and to demonstrate diplomacy, listening and influencing skills.
• Excellent written and verbal communication skills with a keen eye for detail and the ability to write in a compelling way.
• Effective project management skills including the ability to plan ahead and prioritize conflicting demands to meet deadlines for the team.
• Ability to work effectively under pressure.
• An understanding of the firm’s business and marketplace.
• Experience of, and comfortable in, a partnership or equivalent professional services environment.
• Prior knowledge and experience of working in a law firm and/or in a Litigation and TMT practice role would be advantageous.
• A general understanding of the legal market (in terms of key players and product areas) to aid familiarity with terminology and to add as much value as possible when talking with partners.

QUALIFICATIONS AND TRAINING

• Candidates must be educated to graduate level and hold a good degree or equivalent from a reputable institution.
• Three to five years of relevant experience

WORKING HOURS

Full time position Monday to Friday with an hybrid formula.

Longer working hours commensurate with deadlines, responsibilities and demands of the role will be expected as appropriate.

EQUAL OPPORTUNITIES EMPLOYMENT STATEMENT.

It is the policy of Hogan Lovells to provide equal opportunities for all employees in relation to recruitment, training and promotion. Decisions in these areas will be made only by reference to the requirements of the job and shall not be influenced by any consideration of ethnic origin, sex, sexual orientation, age, disability or religion and belief.

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