Marketing Analytics Project Manager, Barcelona
Semrush
Marketing Analytics Project Manager en Barcelona.
We are Semrush a global IT company developing our own product a platform for digital marketers. New stars are born here so don t miss your chance.– End-to-End Project Management Manage and execute analytics projects from inception to completion ensuring timely delivery quality control and alignment with business objectives– MTA Implementation Lead the implementation of new Multi-Touch Attribution (MTA) systems to enhance marketing effectiveness– MMM Coordination Coordinate the marketing mix modeling (MMM) implementation project to optimize marketing spending and improve ROAS– Data gathering from various digital marketing channels such as Google Analytics social media platforms email campaigns and CRM systems. Ensuring the accuracy consistency and quality of data collected– Objective Tracking Enhance the tracking of objectives to better measure campaign success– Dashboard Improvements Follow up on and drive enhancements in dashboard functionalities for better data visualization and accessibility– Data analysis Performing in-depth analysis of marketing campaigns to measure effectiveness ROI and identify areas for improvement– Propose Enhancements Recommend and implement new measurement tracking and data visualization tools and techniques to improve overall analytics capabilities– Incremental Testing Champion incremental testing and diminishing return projects to identify the most effective marketing strategies and channels– Cross-Department Liaison Act as a key liaison between Digital Marketing Analytics Marketing Analytics Martech and Infrastructure teams to ensure cohesive project execution and alignment with broader business goalsRequirements
Who we are looking for
Technical Skills– Proficiency in analytics tools such as Google Analytics Google Tag Manager or similar platforms– Experience with MTA and MMM tools and methodologies– Proficiency in data visualization tools such as Tableau Power BI or similar– Knowledge of SQL Python R or other data manipulation languages is a plusSoft Skills– Excellent project management skills including the ability to manage multiple projects simultaneously
Barcelona
Thu, 03 Oct 2024 07:42:25 GMT
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