Purpose & Overall Relevance to the Organization:
To support the Senior Manager Sales and/or (Senior) Director Sales in driving profitable and sustainable sales and market share growth within assigned accounts and categories while promoting and maintaining adidas’ image in line with international initiatives.
Responsibilities:
-Know and apply adidas strategy within assigned accounts and categories
-Build professional and personal relationships with key decision makers and buyers of assigned customers as a prerequisite for adidas to become the ‘preferred supplier’
-Support and – if required – represent assigned customers internally as ‘ambassador’ to all functions and vice versa and assist in interface management
-Gain understanding of assigned customers and categories and document this in account fact books
-Support the line manager in developing account strategies, formalizing them in strategic account plans and supporting the approval by the (Senior) Director Sales
-Support sell-in and communication on sell-out support. Formalization in account marketing plans together with the Senior Manager Sales/Director Sales.
-Continuous monitoring of sell-out and order backlog to ensure reliable and cost effective supply to the customer. Identify and capture sales opportunities for the customer.
-Assist in the negotiation and enforcement of adidas trade terms
-Utilize market knowledge – in terms of understanding the competitive landscape and trends in relevant distribution channels – to influence buying decisions that result in adidas sales
-Club acquisition in the assigned regional sales territory
-Establish & proactively support collaboration between club & retailer
-Proactively support the development and execution of creative grassroots activities with customers to enhance brand image and drive customer demand (generating sales growth)
-Support in the development and implementation of strategies to further develop the client’s digital capabilities as an omnichannel player in the digital wholesale market
-Continuous training and development of own skills as part of the learning and development opportunities offered by adidas
-Supporting the Senior Manager Sales/ Director Sales in terms of sales target planning, potential analysis, increasing sell-through and healthy market share growth
-Number and data-driven work through targeted use and knowledge of customer-specific sell-out, sell-in figures and digital KPIs
Main contacts:
-Sales Management Team
-GTM
-WHS Activation
-Customer Service
-Sales Coordination
-Finance
Knowledge, skills and abilities:
-Good business acumen
-Negotiation skills, self-confident appearance and representation skills
-Good strategic and operational skills
-Good influencing and communication skills
-Results-oriented
-Visionary and leadership skills
-Very good team player with proven ability to work cross-functionally to achieve goals and objectives
-Ability to influence business partners in other functional areas to achieve consensus and understanding
-Understanding of retail sales practices as well as team sports and the ability to create practical and logical assortment plans based on selling space, inventory turnover and sell through.
-Mental flexibility, initiative and determination
-Fluency in written and spoken English and German is essential; knowledge of other languages is an advantage
-Advanced knowledge of the MS Office package, with a focus on Excel and PowerPoint
-Digital mindset and good knowledge of digital media
-Willingness to travel extensively
Required education and experience / minimum requirement:
-Bachelor’s/Master’s degree
-At least 3 years of professional experience in sales
-Experience in sports (especially soccer), sales, marketing either in the apparel/fashion/shoe industry or in the FMCG sector
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