Manager, Brand Marketing | Neurosurgical, Europe in Rome, Italy

We are excited to be named one of the World’s Best Workplaces by Fortune Magazine!

We are proud to offer you our total rewards package which includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards – not to mention various social and recreational activities, all of which are location specific.

The Job’s Mission:

As Manager Brand Marketing , you will manage your talented brand team and drive market share growth for our Neurosurgical business in Europe – through the formulation and execution of effective marketing plans. You are the pan-European brand expert who sets strategic direction and ensures execution for portfolio growth through marketing campaigns, customer engagement strategies, portfolio development, internal and external education initiatives, etc. Find out more about our Neurosurgical product portfolio via : https://www.stryker.com/us/en/nse.html & https://neurosurgical.stryker.com/

Reporting directly to our Senior Manager Brand Marketing, this role can be based in any of our European locations: we offer workplace flexibility with a hybrid work model. This is an exciting opportunity to join one of the world’s leading medical technology organizations in our mission of making healthcare better!

What you will do:

• In your new role, you will start with a familiarization phase with product and clinical trainings to learn about our portfolio and build relationships with internal/external stakeholders.

• Manage, lead and motivate your brand team: you will coach and develop your team to achieve their full potential.

• In alignment with global strategy, you’ll set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets.

• Create/distribute scalable assets, tools, marketing campaigns and best practices which can be localized for maximum impact.

• Identify education and brand experience opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.

• Develop trust and strong relationships with local marketers, sales professionals, internal stakeholders and key customers.

• In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, you will create the Annual Marketing Plan for Europe and portfolio roadmap over a 3-5 year horizon.

• Work with country leadership to forecast demand and partner with supply chain accordingly.

• Define and execute regional product life cycle including phase-in (launch) and phase-out of products.

• Provide analysis of business performance, brand perception and other drivers of future brand performance. Define mitigating actions to deliver on strategy.

• Partner with divisional resources to develop portfolio through new product development, line extensions and M&A activity.

• Create pan-European, scalable, customer engagement events such as facility tours/events/congresses, hands-on opportunities, etc.

• Manage branding, messaging, positioning and pricing of assigned brands based on market, customer and competitive insights.

• Lead the commercialization planning of new product development in partnership with Portfolio teams.

• Take the lead in developing Key Opinion Leaders (KOLs) for the brand.

• Travel percentage: 30%, as this position involves customer-facing activities and sales support in the field.

What you need:

Required:

• Bachelor’s degree is required (preferably in Marketing, Business Administration, Sciences or related).

• 8+ years of work experience is required.

• Ability to accurately and effectively manage (marketing) projects to ensure timely outcomes.

• Excellent interpersonal communications, persuasion and presentation skills – with fluency in spoken and written English . An additional European language would be an asset.

• Strong strategic-thinking, analytical and problem-solving skills.

• Ability to work independently and to also establish relationships/work in collaboration with others.

• Ability to understand and work within complex interdivisional procedures and policies.

• Impeccable work ethics & integrity in managing confidential information.

• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint).

Preferred:

• 5+ years of experience in fields such as Marketing, Product/Brand Management or Sales within industries such as MedTech, BioTech, Pharmaceuticals or related is preferred.

• People management experience is preferred.

• MBA is preferred.

What we offer:

• Flat hierarchies and a culture committed to achieve our mission and deliver remarkable results.

• We grow talent: we offer great personal and internal career development for our employees, with the possibility to make both vertical and lateral position movement.

• Recognition of your performance: at Stryker, outstanding individual and cross-functional team performance is rewarded. Ideas, projects, or other exceptional achievements can be submitted for various awards on a local and global level.

• Collaborative and inclusive environment: join a team that values diversity and inclusion, fostering a supportive and innovative workplace.

• An attractive salary and benefits package.

• Quality products that improve the lives of our customers and patients.

• Ability to discover your strengths, follow your passion and own your career.

#li-hybrid

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.