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We are excited to be named one of the World’s Best Workplaces by Fortune Magazine!
We are proud to offer you our total rewards package which includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards – not to mention various social and recreational activities, all of which are location specific.
The Manager, Brand Marketing is the pan-European brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns.
In alignment with global strategy, sets annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
Creates/distributes scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
Identifies education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
Manages and develops a team of local marketers responsible for the full Emergency Care portfolio and fosters an environment of collaboration, DE&I and growth
Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)
In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams Creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
Working with country leadership to forecast demand and develop relationships with supply chain partners
Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy
Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
In partnership with Education Manager, identify internal training needs and create relevant content and training programs
Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
Take the lead in developing KOL’s for the brand
With support from the manager coordinate the HCP education plans & execute in line with the power brand strategy
Work closely with international counterparts to ensure global alignment on brand positioning and messaging – leverage best practice and share materials across geographies for efficient utilization of resources
Qualification and experience:
· Bachelor’s degree required
· MBA preferred
8+ years of work experience required
5+ years medical device or marketing/sales experience preferred
2+ years of people management experience preferred
Fluent in local language and English
Excellent presentation and interpersonal communications skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.
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