Loyalty Manager

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Join our team as Loyalty Manager!

At bp our goal is to deliver the future of mobility, energy and services for our customers by innovating with new business models and service platforms.

Want to join our team? This means:

• Being customer-centric, agile and responsive to changing customer needs and dynamic markets
• Focusing on growth and development of customer offers
• Creating strategic partnerships that drive long-term value for our business
• Being digitally enabled and empowered by customer insights and data to deliver solutions

As a key strategic pillar of bp’s growth agenda, our mobility and convenience business is the shop window to our brand for consumers and businesses alike.We are a brand with heritage for consumers and as the world transitions to low carbon fuel, we believe bp will continue to play a core role for consumers missions when they are on the go, be that for fuel, food and drinks for now, food and drinks for later, electric mobility, our business is changing and growing to future proof our brand.

For this role, we are looking for a customer and commercial focused, innovative Loyalty and Marketing professional that thrives and delivers in a 24/7 fast paced and continuously changing retail business. A Loyalty expert with deep knowledge and experience across all aspects of Loyalty program management and CRM, with special focus on Loyalty partnerships, technologies, platforms infrastructure and innovation. Together with the CRM Advisor, this role will drive the further development of our Loyalty and Strategic Marketing Partnership with PAYBACK, working closely together with internal units and always having the customers’ needs top of mind.

KEY ACCOUNTABILITIES

• Leading all loyalty activities, incl. strategy development (in collaboration with local Marketing lead) as well as operationalization
• Partnership governance with PAYBACK and other loyalty partnerships
• Owning all decisions with regards to the current and future desired loyalty value proposition
• Leading and implementing innovative Loyalty projects incl. technical evaluation
• Creating best-in class offers and experiences to loyalty customers
• implementing activities that are driving on-site operational excellence together with operational teams
• Ensuring the delivery of key loyalty health and performance metrics
• Creating multi-channel loyalty campaigns in alignment with the marketing team
• Full customer life cycle management & CRM strategy
• Managing the loyalty budget, creating budget forecasts & budget reports;
• Creating and presenting reports & analyses for Senior Management as well as local Operations team;
• Creating ad hoc analyses, cases, campaign analysis, return on investment calculation

ESSENTIAL REQUIREMENTS

• 4-5 years overall experience in the marketing field
• 2+ years in a loyalty role
• Expert at translating Marketing Strategy into the development of Loyalty Strategy & Plan
• Experience in data driven marketing
• Excellent customer analytics background/experience, a quantitative mind-set
• Demonstrated expertise in Loyalty and CRM programs, both from a technical and business perspective
• Proven track record in defining Integrated Marketing Communications Plans and Campaigns within a Loyalty environment
• Experience in campaign performance monitoring
• Demonstrated financial delivery capabilities (Budget planning, ROI)
• Demonstrated 3rd Party relationship and performance management
• Fluent German and English language knowledge is a must: verbal & writing skills

DESIRABLE CRITERIA

• 1+ in a leadership role
• Proven track records of Customer Value Proposition Development
• Demonstrated expertise in 1:1 marketing / Segmentation and contact plan set up
• Generating and Applying Customer and Consumer Insights
• Ideally experience in Retail environment
• Experience of working with strategic business partners which are present in our business across mobility and convenience e.g. PAYBACK, Rewe

Interested?

At bp, we provide the following environment & benefits to you:

• A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued
• An attractive remuneration package: a bonus system and various social benefits including programs to improve work/life balance and wellbeing
• The gross monthly salary according to the collective agreement is € 5.400, with willingness to overpay depending on qualifications and experience
• Your modern workplace is located in the heart of Vienna and offers a panoramic view of one of the most beautiful metropolises in Europe
• Free parking in the office garage
• Two days working from home per week
• Agile and flexible working in a digitalized and team-oriented environment
• Equity matching program
• Company pension
• Lunch subsidy
• Learning and development opportunities

At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to encouraging an inclusive environment in which everyone is respected and treated fairly.

Travel Requirement

Negligible travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Communication, Customer Loyalty Program, Customer Programs, Customer Relationship Development, Customer Relationships, Data Analysis, KPI Reporting, Loyalty Management, Loyalty Marketing, Loyalty Strategy, Marketing, Performance management, Supplier Performance Management, Third Party Relationships

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

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