Junior Retail & Franchising Marketing Activation Manager

Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends.

Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe’s best sports brand, seeking pioneers and visionaries to join our bold journey.

At adidas, you’re not just getting a job; you’re invited to make a global impact, joining a team that values creativity, courage and innovation.

Are you ready to be part of our journey?

Purpose of the role:

Reporting to the Sr Manager Marketing Activation Retail&Franchise, this role is responsible for maximizing the profitability of Retail & Franchise by positively impacting store KPI’s in Factory Outlet Stores and Franchising network through flawlessly executed consumer-relevant campaigns and in-store activation.

What you’ll do:

• Support the manager in marketing strategy and marketing plan definition for the relevant clients (Retail/Franchising) in line with local and global guidelines
• Implement the marketing activities planned for the assigned stores
• Develop, in alignment with the manager, local activation plans to positively impact main store KPI’s for the assigned channels
• Ensure the right implementation of in store communication tools in alignment with Europe and VM guidance
• Ensure the maintenance of the entire Franchising and Factory outlet fleets
• Manage refit and new opening activities including layout definition, vendors coordination and all relevant opening activities
• Set and monitor relevant KPI’s for main campaigns and activations
• Evaluate the performance and ROI of all campaigns, ensuring MWB is maximized and campaigns positively impact store profitability
• Works together with market Brand Marketing to ensure Retail-specific CRM opportunities and/or needs are considered in any local 1-2-1 Marketing program (where applicable)
• Identify optimal local Retail Marketing agency and/or vendors
• Guarantee information sharing from Europe to local teams
• Own, manage and optimize assigned Marketing/Sales working budget
• Constantly check assigned budget, in line with Line Manager’s guidelines 

Skill you’ll need:

• Advanced user of MS Office.
• Fluency in English and local language of Market HQ
• Good presentation skills
• Interpersonal, networking and negotiating skills
• Analytic skills and business acumen
• Geographically mobile

Life at adidas:

• Annual bonus
• Canteen
• Internal Gym
• Free access to self-learning platform
• Employee Assistance Program (personal counselling on variety of topics)
• Hybrid working model

Read Full Description