Junior Brand Manager Lay’s Benelux (Temporary)

Job title:

Junior Brand Manager Lay’s Benelux (Temporary)

Company:

PepsiCo

Job description

Overview:PepsiCo is seeking a highly motivated Junior Brand Manager for a temporary 6-month contract to support key marketing campaigns and activations. This role will be based in Utrecht and focus on Limited-Time Offer (LTO) campaigns, influencer content management, and supporting brand growth across the Netherlands, Belgium, and the Nordics. If you are a creative and proactive individual with a passion for brand marketing, this is an exciting opportunity to make an impact in a fast-paced environment.Responsibilities:Support LTO Campaign Launch:

• Assist in the creation and localization of campaign assets under the guidance of the Senior Brand Manager.
• Lead influencer content strategy throughout the three phases of the campaign to maximize engagement.
• Track & analyze campaign performance across all phases identifying key insights and making data-driven recommendations for optimization and improvements
• Support on visually compelling and insightful presentations for senior management, distilling complex campaign data and strategies into clear, impactful slides to drive decision-making and align on key initiatives.
• Set up, maintain, and manage promosite
• Engage with external partners on PR, Promotion & Activation

Support execution of further Lay’s Campaigns:

• Support the Brand Manager in executing campaigns in the Netherlands and Belgium, as well as Growth Markets Denmark & Sweden

Lead Internal Activations:

• Manage internal brand activations, including arranging tastings, field days, and other sales-facing activities.

Support Customer-Specific Product Launches:

• Collaborate on the launch of customer-specific product launches or initiatives, ensuring market readiness and brand alignment.

Administrative Support:

• Handle day-to-day administrative tasks such as code creations, campaign budget tracking, communication with agencies to ensure smooth execution of all projects.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 1-2 years of experience in brand management, marketing, or a related role.
• Strong project management skills with the ability to juggle multiple tasks and meet deadlines.
• Experience working with influencers and digital content creation is a plus
• Proficiency in Dutch and English (spoken and written) is required.
• A passion for brand marketing and innovation.
• Collaborative mindset and willingness to thrive in a fast-paced, dynamic environment.

About PepsiCoPepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit , and follow on , , , and @PepsiCo.Building a more sustainable food system is critical for the health of our communities and the planet we all share. Have a look at the latest efforts by PepsiCo to fight climate change, protect natural resources, and more:

Expected salary

Location

Utrecht

Job date

Sat, 12 Oct 2024 01:39:56 GMT

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