Jo Malone London – Online Coordinator

  • Contract
  • London
  • Posted 2 months ago

The Estee Lauder Companies

Jo Malone London – Online Coordinator

Brand: Jo Malone London


Jo Malone London – Online Content Coordinator

· The Online Content Coordinator will be passionate about digital content with experience in planning and executing creative, yet commercial, online activations and campaigns across the Jo Malone London brand site

· You will think innovatively to provide an enriched customer experience that both educates and inspires until the point of purchase

· This is a key role in driving the brand’s online strategic pillars forward while ensuring a best-in-class consumer experience.

· Managing all online content, you will support the wider Online Team with all onsite content uploads and all content optimisation. You will be an expert on back-end content systems, responsible for actioning all CMS site updates for

· You will champion operational excellence, liaising with various departments, including but not limited to Online Content, Online Trading, Global Design, Website Analytics and Optimisation, SEO, Global Site Optimization, Accessibility and Online Production, to deliver a best-in-class customer journey. Indeed, you will ensure optimal executions across all on-site areas, considering best practices for online asset optimisation at all times and treating site speed and performance as an essential feature of content creation.

· You will also be responsible for live content on our brand site including virtual events and masterclasses.

· Finally, you will closely collaborate with the wider Online Trading Team to report on the success of all forms of on-site content.

Main Responsibilities:

· Reporting to the Online Trading Manager you will successfully drive the content strategy across the site for both BAU & new product campaigns, whilst supporting in broader digital projects. Bridging the gap between marketing and digital.

· In the role, you will be key to aligning internal brand and global stakeholders to ensure the customer interacts with engaging content that aligns with business objectives and ultimately drives trade.

· Develop and maintain the content calendar and strategy across all website touchpoints to align the narrative for each campaign to deliver an exciting, streamlined content plan that delivers high engagement and successful trade

· Work with the CRM Coordinator to align the weekly email content with the website plans and launches

· Be fully aware of emerging trends, news stories and be reactive to variables i.e. changes in weather, to drive site content, consumer journey and messaging accordingly to drive conversion.

· Own all planned and ad-hoc Brand Site updates & Refreshes in accordance with Trading Plans, Product Launches, Brand Campaigns and/or Innovation Updates (supported by the apprentice)

· Responsible for ensuring all imagery and text is in the optimal format to deliver a best-in-class on-site consumer experience, taking into account any emerging insights from our Centre of Excellence including accessibility considerations, SEO best practices, site speed and performance learnings.

· Responsible for the optimisation of all user journey’s with relevant content blocks and imagery, reviewing these regularly with the Online Trading, marketing and Global.

· In charge of updating homepage content based on real-time consumer behaviour insights on-site and adjusting page layouts depending on conversion reports from the Online Trading and Website Analytics and Optimisation Teams.

· In charge of adopting a personalized approach to on-site content leveraging the capabilities of our third-party optimisation agency, to ensure that where possible, we serve divergent, hyper-relevant content to different audience groups aligned with activity in other channels.

· Working with the online team

· Work closely with the CRM and IM Team on Consumer Journey from all traffic driving channels to ensure landing page content is consistent across all initial site touchpoints.

· Partner with Global Online Brand Team on all CMS-based functionality updates to maximise every Product Launch, e.g. gamification, ensuring excellence in execution.

· Collaborate with the Marketing teams to curate all on-site content to blend global and locally-relevant content.

· Build relationships with the relevant contacts in Global online to deliver on the global strategy and content rollouts

· Proactively use data to drive decisions to optimise future content placements, briefs and work reactively to ensure continued high performance

· Work with the Online Assistant Manager to analysis content and suggestion optimization amends

High-Touch Leadership Competencies

· Thinks Strategically: Takes a broad view of the business, industry, and consumer environment to anticipate and plan for the future. Identifies the focus and defines where to play, how to win and what capabilities and management systems are required.

· Demonstrates Learning Agility: Ability to anticipate change, face reality, draw conclusions, and swiftly mobilize to adapt to changing needs and demands.

· Strives for excellence in execution: Proactively seeks ways to improve personal and organizational effectiveness to meet current and future business needs. Learns equally from successes and failures.


Qualifications – External

· Proactive, eager to learn & results-driven.

· Ability to prioritise and manage multiple tasks simultaneously in a fast-paced environment.

· Experience in Content Management/ Website management systems.

· Understanding of SEO best practices.

· Understanding of online design implications on site speed and performance.

· Proficient in Web Analytics tools, Outlook, Excel and PowerPoint.

· Commercial awareness and problem-solving ability.

· Ability to influence and build collaborative relationships.

· Excellent communicator.

Job: Online / E-Commerce

Primary Location: Europe, Middle East, Africa-GB-ENG-London

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2318486

Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

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