Internship Digital Analytics

The Digital Analytics team is meant to be the data-driven business enabler of Red Bull Media House and a key partner for Red Bull Brand Marketing. A major focus of the team is to implement, support, and develop compliant data intelligence in order to support content programming, digital product development, communication initiatives, and commercial efforts within the World of Red Bull. Specifically, we’re responsible for the privacy-compliant data collection of Red Bull media and properties across screens (desktop, mobile & tablet) and services (web, apps and connected devices). In addition to that, we enable high-quality analysis of the collected data from which actionable insights can be derived.

We are currently looking for a highly motivated Intern to join our dynamic team in Salzburg for six months.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we’ll trust you with:

Expand all

• ANALYTICS IMPLEMENTATION KNOWLEDGE AND EXPERTISE
• In this unique internship, you’ll have the opportunity to work in a multinational team and to grow your knowledge in key aspects of analytics and digital compliance. You’ll assist in the successful and compliant implementation of analytics tags via pixel management systems (e.g. Google Tag Manager) as well as Consent Management platforms in order to analyze digital marketing efforts of the Red Bull Media Network from a product & content perspective.
• QUALITY ASSURANCE
• You´ll gain a solid understanding of testing and debugging analytics implementations in order to assure the successful instrumentation of sophisticated tracking concepts as well as general quality assurance capabilities.
• ANALYTICS STRATEGY
• As a full member of the team, you’ll work closely with all members of the team to contribute towards the digital analytics instrumentation strategy by delivering insights and recommendations that will further improve Red Bull’s reporting capabilities across web and apps.
• PROJECT MANAGEMENT
• Utilize your project management skills to guarantee successful analytics implementations as well as to maintain day-to-day support operations. This includes working with project management tools in order to ensure transparency, comply with timelines, and include sophisticated documentation on all initiatives and concepts.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Bachelor’s Degree in Statistics, Computer Science, Digital Marketing, E-commerce or a related field (ideally, already finished).
• Excellent knowledge of English; any other language is a plus.
• General understanding and strong interests in the digital industry.
• Excellent data manipulation, analytical, and problem-solving skills.
• Must be organized and methodical, as the job will entail working with a large amount of data.
• Ability to spot trends and to drive insights forward. Attention to detail is critical.
• Computer skills: knowledge of HTML, JavaScript, and SQL is a plus.
• Experience with the Google Marketing Platform & Google Cloud Platform is a plus.

Read Full Description