Influencer Marketing Manager

Company Description

Publicis Groupe: win in the platform world!

LePub is part of Publicis Groupe, the world’s third largest communications group.

What can we do as Publicis Groupe? Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey – anywhere in the world.

And what makes us unique? A Connecting Company, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients – Power of One

Overview

About the Role

We’re looking for a proactive and culturally tuned Influencer Marketing Manager to join our Content Team.

You’ll work hand-in-hand with Content Managers, Strategists, and Analysts, as well as with Creative, Media, and Client teams, to design and execute integrated, synergic campaigns that connect talent storytelling with brand purpose and measurable impact.

You’ll play a key role across the influencer marketing workflow: from scouting and strategy to briefing, content supervision, and campaign delivery, ensuring each activation is creative, authentic, and perfectly aligned with the brand and media ecosystem

About LePub

You can either adapt to change, ignore it or lead it. What are you going to choose?

Mission: We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead the Change. The one constant in this world is change. You can either adapt to it, ignore it, or lead it.

Lead the Change is both our mission and our call to action. It speaks to our entrepreneurial spirit and our roots as an agency. It defines the way we think about brands, ideas and relationships, and it’s alive in our work. Publicis Worldwide is a global creative.

Responsibilities

Key Responsibilities

• Influencer Scouting & Mapping: Identify, evaluate, and onboard influencers across key verticals (food, travel, lifestyle, fashion, automotive, wine & spirits, sports), leveraging data, trend insights, and cultural relevance.
• Strategy & Integration: Support the creation of influencer strategies that align with content and media plans, ensuring integration within broader brand ecosystems.
• Briefing & Coordination: Prepare detailed creative briefs, negotiate deliverables, and manage communications with influencers, agencies, and managers.
• Content Oversight: Supervise the content creation process from ideation to final delivery, providing constructive feedback and ensuring alignment with creative and brand guidelines.
• Project Management: Oversee contracts, timelines, and budgets, ensuring smooth execution and on-time, on-brand delivery.
• Cross-Team Collaboration: Collaborate closely with the Content, Creative, Media, and Client teams to build cohesive, high-performing campaigns.
• Reporting & Optimization: Contribute to performance tracking, campaign reporting, and strategic learnings to enhance future activations.

Qualifications

• Minimum 5 years of experience in influencer marketing (agency or brand side).
• Proven ability to manage influencer campaigns end-to-end, from mapping to final reporting, in an integrated ecosystem.
• Deep understanding of influencer marketing dynamics, including media integration and performance-driven storytelling.
• Familiarity with influencer marketing tools (i.e. Campaign, Lefty, Traackr, CreatorIQ, Kolsquare, etc.).
• Strong network and relationships with talent agencies, managers, and influencers across multiple industries (food and travel required; lifestyle, fashion, automotive, wine & spirits, and sports are a plus).
• Excellent communication, organization, and negotiation skills.
• Fluent in English (written and spoken); a third language is a plus.
• Collaborative mindset, attention to detail, and ability to thrive in a fast-paced, creative-led environment.

Additional Information

Why LePub?

Joining Our Team Means Joining a Network Of Talented And Passionate Individuals Who Inspire And Challenge One Another. At LePub, We Offer Opportunities For Growth, a Competitive Salary Package, And An Inclusive, Creative Environment Where Everyone’s Ideas Are Valued. We Take Care Of Our Talents And Their Wellbeing

• Future of Work: flexible entrance and smartworking
• Corporate benefit: a platform dedicated to our people full of offers, discounts and more
• Learning&Development: a tailored learning path, individual and needs based approach, always on!
• Corporate Wellness: free access to online training classes for your physical and psychological wellbeing

Did you know that our motto is Viva la difference? With or without D.Lgs. 198/2006, we can’t wait to meet you and welcome you, whoever you are! Find more about Publicis Groupe Italy and our values on our official IG page here.

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