Individual Giving Product Marketing Manager
Cancer Research UK
Big ideas. Lifelong connections. One objective.INDIVIDUAL GIVING PRODUCT MARKETING MANAGERSalary: £40,000 – £45,000 per annumReports to: Product Marketing Senior ManagerDirectorate: Marketing, Fundraising & Engagement (MFE)Contract: PermanentHours: 35 hours per weekLocation: Stratford, London w/ high-flex (1 – 2 days per week in the office)Closing date: Thursday 31 October 2024, 23:55
Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.At Cancer Research UK, we exist to beat cancer.We have an exciting opportunity to join us as an Individual Giving (IG) Product Marketing Manager. You will play a key role in supporting the Senior Manager to develop the regular giving product marketing strategy, plan and budget which aims to stabilise regular giving volumes and long-term income. Further to this, you will manage the delivery of the regular giving product marketing plan, meeting KPIs, to time and budget.What will I be doing?Supporting the IG Senior Product Marketing Manager to translate the Fundraising & Marketing operating plan and budget into a product marketing plan and budget for regular givingManaging the planning, set-up, delivery and analysis of integrated multi-channel campaigns that meet and exceed specific product KPIsManaging the content and creative production, ensuring campaign assets are fully aligned with Brand messaging and other communications themesWorking alongside the Senior Manager to motivate the Executives and matrix manage specialist Digital Marketing & Delivery teams to deliver activity across channelsWorking with digital and data experts from across marketing and the wider organisation to improve communicationsManaging the continuous testing and analysis of campaignsWhat are you looking for?Significant experience translating marketing strategy into tactical delivery plansSignificant experience delivering multi-channel campaigns, from planning through to execution and analysis, that meet campaign KPIsStrong understanding of end-to-end supporter journeys and the role of different channels in fully integrated campaignsRelevant experience of marketing for regular giving, and strong understanding of Individual Giving products and audiencesData-driven with a strong understanding of UX principles and relevant experience of interpreting results and recommending opportunities for optimisationRelevant experience of building positive working relationships and influencing others at all levels.Our organisation values are designed to guide all that we do.Bold: Act with ambition, courage and determinationCredible: Act with rigour and professionalismHuman: Act to have a positive impact on people
£40000 – 45000 per year
Stratford, East London
Sat, 19 Oct 2024 06:26:17 GMT
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