Ice Cream Media Analyst UK & Ireland

Job Title: Ice Cream Media Analyst UK & Ireland

Location: UKI Head Office

ABOUT ICE CREAM: Life Tastes Better with Ice Cream

As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles, and we plan to continue this for many more years to come . If you are in the current Unilever Ice Cream business or consider ing working for the newly separated I ce Cream business, you will work for the Global leading Ice Cream playe r in a growing category where we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Committed to innovation and quality we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s) , a strong presence in over 60 countries, generating annual revenue of over $8 billion . The UKI is one of the biggest ice-cream markets in Europe and the work world, delivering nearly £ 500m turnover across Retail , Out – of-Home and D-COMM channels. This role is an exciting opportunity to join the UKI MLT leadership team. You will develop senior level relationships both with Marketing teams and externally with both media agencies and retail media partners. You will be part of the UK& Ireland media team who engages both with EU and Global media teams and will support on all local media negotiations , in market media execution to ensure strong media ROI .

JOB PURPOSE

This role is an exciting opportunity for someone who is passionate about media and looking for an opportunity to work across multiple brands, channels and audiences . You will support the marketing team in understanding the e ver-changing media landscape including new HFSS media legislation. The new Ice-Cream company wants to be on the forefront of innovation in both traditional and digital marketing, both on and offsite, working directly with media agencies and retailers as they develop and scale their m edia capabilities. To achieve this, we need people with a passion for data and digital marketing, who are not afraid to break convention and is willing to try new things and can influence media partner s to do the same. We are seeking an energetic, results-driven ice-cream lover with proven media abilities and passion for delivering unmissable media experiences .

RESPONSIBILITIES

this role is critical to support the UK & Ireland Head of Media across Media Planning and Retail Media both in year and in through the ice-cream separation process.

Media Planning & Activation

• Monitor media activation based on marketing plan/activity calendar incl. mobilising/coordinating digital hub channel specialists to deploy locally

• Responsible for analysis of digital media execution in particular relating to data driven marketing (including the use of 1P,2P,3P data), search and performance marketing > look for room to improve

• Work with the DCOMM Performance marketing/retailer media experts to drive optimisations both on and off the retailer.

• Ability to advise on all thing’s media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels and opportunities, data strategies, including ecommerce, and by explaining complex information in an easily digestible way.

• Drive Media and digital media innovation – pioneering the future of media and data driven marketing through a continuous test, learn and scale approach .

• Support the HFSS future-proof media strategy and planning with both internal and external partners

  End-to-End Retail Media

• Tracking and monitoring Retail Media JBPs (ensure JBP includes instore, offsite, and online, this requires close collaboration with Shopper):

• Plan and execute offsite campaigns via Retail Media Networks, this includes effectively briefing relevant agencies

• Build campaign briefs with defined audiences, KPIs and clear campaign objective    

• Manage budget process from forecasting to PO raising etc

• Own DDM post campaign analysis (PCAs) with retailers and share DDM and onsite search performance with CAMs, Shopper, DMC & Brand    

• Lead media best practices, ensuring media standards are implemented and tracked for all retailer DDM campaigns     

• Coordinate with every retailer incl. Shopper Marketing and CBD team

ALL ABOUT YOU

• Extensive analytical skills to analyse data to make informed decisions, optimize processes and costs. Problem solving mindset, able to work with agility and adapt to a changing media and market conditions. Strong eye for detail.

• Effective Communication & Collaborative way of working to convey complex information clearly and build relationships with stakeholders at all levels . Strong communicator: Superior verbal and written communications skills with extreme attention to detail.

• Confidence and capability to highlight and challenge decisions when they do not take in consideration full E2E impact .

• Truly business partner mindset : bringing consumer and shopper insight at the core of the Marketing and CSP teams’ decision s

• “Can Do” (founder) mentality a pioneer spirit to drive and embed innovation into our media and data strategies and plans in line with the ice cream strategy a

• Flexibility to adapt to changing market conditions, media technologies, and organizational needs.

  L EADERSHIP EXPERIENCE :

• Relevant years experience in h olistic brand communication management experience multi- brand leadership experience at an agency.

• Advertising/Media budget management experience

• Retail Media expert: experience working with Retail Media Networks Experience in media agency management in support of delivering media plans and activities that deliver business goals

• Experience in driving change and embedding media innovation in the business

  NOTES

  About Unilever

  Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.

  Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’

  What We Offer

  Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

  Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

  Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever vacanciesineu.com Unilever (https://www.unilever.co.uk/planet-and-society/equity-diversity-inclusion-at-unilever-uki/) .

  Recruitment Fraud

  Cyber criminals advertise fake job adverts with prestigious employers as a way of stealing information or even defrauding individuals out of money. In the most sophisticated cases, they will set up fake websites, which have a similar address to companies like Unilever. They even conduct fake telephone interviews and then offer candidates a role with the proviso they pay a fee for background checks or to cover work visa costs.   These types of attacks are becoming more common as more people are looking for employment in the economic climate.

  How is Unilever tackling this?

  Many of Unilever’s recruitment sites publish a warning to candidates about recruitment fraud. The Cyber Security team also proactively scan for signs of people setting up fake Unilever sites and act to close them down.

  What can I do?

  If you become aware of potential recruitment fraud, spot fake Unilever recruitment adverts or fake LinkedIn profiles, report them via Una Live Chat.

  Unilever does not accept responsibility or liability for any candidates who are financially impacted by recruitment fraud. Your vigilance is key!

Job Category: Commercialisation

Job Category: Márketing

Job Category: Marketing

Job Type: Media Specialist

Industry: UnileverExperiencedProfessionals