Head of Sales & Marketing

Key Responsibilities:

• Team Management & Leadership 
  • Recruit, train, and lead a high-performing sales and marketing team.
  • Lead and motivate the sales and marketing team, ensuring alignment with business objectives and fostering a high-performance culture.
  • Set clear targets for the team, monitor progress, and provide guidance to ensure goals are exceeded.
  • Build a development roadmap to support team members’ growth, ensuring they have the resources and support to succeed.
  • Continuously refine workflows to improve efficiency and performance across sales and marketing functions.
• Sales 
  • Develop and execute a sales strategy that drives prospecting, lead generation, and deal closing, fully aligned with company objectives.
  • Utilize tools and outbound strategies to identify high-quality leads and convert them into long-term partnerships.
  • Drive direct sales efforts, including leading the team in proposal pitching and deal closing.
  • Oversee the sales team and processes from lead generation to negotiation and closing.
  • Continuously optimize sales processes to maximize efficiency and effectiveness.
• Marketing
  • Collaborate with the marketing team to ensure cohesive strategies that drive both brand awareness and customer acquisition.
  • Manage the agency’s online presence, including the website, social media channels, etc.
  • Oversee the execution of marketing campaigns across digital channels, events, and trade shows, ensuring alignment with sales efforts.
  • Guide the creation of engaging content that clearly communicates the company’s value proposition.
  • Lead the company’s participation at industry events, maximizing visibility and aligning event strategy with business goals.
• Strategic Partnerships & External Relations
  • Identify and cultivate relationships with potential clients, industry partners, and vendors to create new business opportunities.
  • Cultivate strong relationships with key clients, industry partners, and stakeholders.
  • Represent the company at industry events (travelling to the USA is required) and trade shows, building a network of contacts that enhance visibility and drive growth.
• Budgeting and Financial Analysis
  • Create and maintain a department budget, forecast, and other reports.
  • Conduct regular financial analysis to measure the effectiveness of campaigns and strategies.
  • Make data-driven decisions to improve ROI on marketing initiatives.

The Head of Sales and Marketing plays a pivotal role in driving the agency’s revenue growth and brand recognition. This role demands a dynamic blend of strategic thinking, interpersonal skills, and industry expertise to succeed in a competitive software development landscape.

Requirements:

• 5+ years of experience in business development, with a focus on sales experience, and supporting marketing activities.
• Based in European timezone, with the ability to travel abroad, USA in particular (American visa is a very preferred, but we can help with opening one).
• Previous experience working within a software development environment (software development agency, IT outsourcing company, web-development agency, design agency)
• Fluency in spoken and written English (C1 level or a confident B2 level)
• Demonstrated success in solo sales within service-based tech B2B companies.
• Proven experience managing sales and marketing teams
• Proven expertise in sales process optimization, lead generation, and campaign management.
• Strong background in working directly with C-level executives, decision-makers, and key stakeholders.
• Experience participating in industry events and trade shows as an exhibitor.
• Technical understanding of web and mobile technologies.
• Results-oriented, with strong business awareness and a focus on delivering high-quality outcomes.
• Confident decision-maker with proven leadership skills and the ability to build and motivate high-performing teams.

Selection process

• Screening interview with TA Specialist (45 min)
• Qualification interview with COO (60 min)
• Final interview with CEO (60 min)
• (optional) Additional Focus interview with C-level (60 min)
• References check
• Offer

We offer

• 100% remote work
• Flexible schedule and 7-hour working day
• A dynamic IT company in web-development environment
• Regular business tips and conferences
• Flexibility in making decisions, contribution to company’s strategy
• Professional growth, performance and salary reviews
• Benefits such as vacation, sick leaves, days off during official national holidays
• Happy Hour every Friday with team members
• Help with learning new things (courses, books, etc.)
• Warm and friendly working environment
• Respect and support with all activities
• Team building and other sorts of online/offline team activities