Head of Global Marketing, B&R Automation

Take your next career step at B&R – a member of the ABB Group – with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At B&R – a member of the ABB Group, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences. Join the automation team at B&R- a member of the ABB Group.

This position reports to

Head of Communication and Marketing

Your role and responsibilities

• Strategic and operational leadership of the global marketing team – Develop and implement a comprehensive marketing strategy to drive brand awareness and sales growth. – Efficiently coordinate and align marketing activities on a global level to achieve business objectives. – Ensure a consistent brand message and positioning across all channels. – Managing the marketing budget and allocating resources efficiently to maximize ROI. – Entrepreneurial thinking in identifying new opportunities and investments to improve marketing effectiveness. – Leading and developing a global marketing team of talented professionals from different regions. – Ensure effective communication and collaboration between local marketing teams and head office. – Work closely with the sales team to develop marketing strategies that support sales objectives and drive customer loyalty. – Coordinate with product management in the development of marketing initiatives to support product launches and drive market growth. – In-depth knowledge of digital marketing methods and tools and their integration with traditional marketing approaches. – Leverage data analytics and insights to continuously optimize marketing strategy and increase the effectiveness of marketing campaigns

Qualifications for the role

• Master’s degree in marketing, sales, business administration or engineering
• 15 years or more experience with a focus on marketing and sales – preferably a mix of corporate/agency experience in the technology industry
• At least 15 years of professional experience in marketing, including at least 5 years in a management position with international HR responsibility
• Proven success in leading and developing global marketing teams
• Excellent communication skills in German and English, both written and spoken
• Experience in B2B marketing with technically complex products and services
• Ability to prioritize tasks and projects and allocate resources efficiently
• Strong personality with proven leadership experience in realigning and developing marketing teams
• Willingness to travel internationally and work flexible hours

More about us

At B&R – a member of the ABB Group, you can expect an exciting and challenging job with an individually tailored introductory training. You will work in agile teams where you have the opportunity to actively contribute and drive ideas forward. Our flexible work models (e.g. flextime, hybrid) offer you an optimal work-life balance. Our unique B&R spirit is characterized by appreciation, communication at eye level and an informal work culture. We offer you customized training and development programs as well as exciting development opportunities within the company. Numerous other B&R benefits (Parental Leave Program, Employee Assistance Program and many more) round off our offer. In order to comply with legal regulations, we refer to the minimum salary of the collective agreement of the electrical and electronics industry of € 4215,39 gross/month. There is a clear willingness to overpay, depending on qualifications and experience. ABB’s Machine Automation Division, also known to our customers as B&R, is an innovative automation company headquartered in Austria with additional offices around the world. B&R became part of ABB’s Robotics & Discrete Automation division in 2017 and, together with the ABB Robotics division, employs more than 11,000 people at over 100 locations in more than 53 countries. As a leading global provider of automation solutions, B&R develops, produces and sells industrial electronics, software solutions and mechatronic solutions as well as technologies for machine and factory automation. Since 2020, B&R’s automation portfolio has also included Codian brand delta robots. With its innovative solutions, B&R sets new standards and consistently exceeds its customers’ expectations. We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com.

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