Head of CRM and Subscriptions

We are looking for a dynamic and strategic leader to join our team as Head of CRM and Subscriptions. In this critical role, you will drive the marketing strategy and the customer relationship activities to grow our revenues and market share. You will collaborate closely with cross-functional teams to ensure alignment with our business objectives and deliver an outstanding local offer in tuning with effective customer value management and ROI driven campaigns.

Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

As our new Head of CRM and Subscriptions, you’ll have the opportunity to:

• Develop and implement comprehensive marketing strategies and flawless execution to increase revenues through customer acquisition, obsessive retention and conversion rate optimization.
• Oversee CRM, media and retail initiatives, including customer segmentation, targeted campaigns and engagement strategies to enhance customer lifetime value.
• Lead the CRM team in planning and executing multi-channel marketing campaigns.
• Analyse market trends, consumer behaviour, and competitive landscape to inform strategic decisions and optimize marketing efforts.
• Partner with Finance and Strategy to build accurate forecasts, Business Cases and establish ideal products pricing.
• Collaborate with Product, Rights, Brand, Content and Customer service teams to ensure seamless customer journeys.
• Manage and allocate resources effectively, and track performance against key metrics and KPIs.
• Foster a data-driven culture within the team, utilizing analytics and insights to refine strategies and achieve business goals.
• Build and maintain strong relationships with external partners, agencies, and stakeholders to maximize marketing impact.

You’ll have:

• Proven experience in a key marketing roles, preferably within the telco, OTT, ecommerce, entertainment or media industries.
• Strong expertise in CRM strategy, product marketing, customer experience and digital media , with a track record of driving business growth and monetization.
• Exceptional leadership and team management skills, with the ability to inspire and motivate a high-performing team.
• Deep understanding of the Italian market, including consumer behaviour, media landscape, and competitive dynamics.
• Excellent analytical skills, with the ability to translate data into actionable insights and strategic recommendations.
• Strong communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Fluent language skills in Italian and English, both written and spoken.
• Strategic thinking with strong pragmatism and a hands-on approach.
• Analytical mindset combined commercial acumen, with a passion for sports and entertainment.
• Proven track record of success working in complex and highly matrixed corporate business environments
• Results-oriented approach, with a focus on delivering measurable outcomes.
• Adaptable and resilient mindset, comfortable in a fast-paced, dynamic environment.
• Collaborative team player mentality with strong cross-functional abilities.

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.

As part of our team,you’ll have the opportunity to make your mark and the power to make change happen. We’re doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We’re using world-class technology to transform sports and revolutionise the industry and we’re not going to stop.

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:

AMBITIOUS – people who want to make a big impact and drive DAZN forward.

INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business. People who come up with better, simpler ways of doing things.

PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it. People who love what they do and show commitment every day.

BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results.

SUPPORTIVE – people who know that we achieve more as a team than as individuals. People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers. People who consider others before making decisions.

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.

Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.

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