Global Social Media Manager

Job title:

Global Social Media Manager

Company:

UCB

Job description

Make your mark for patientsWe are looking for a dynamic and experienced Global Social Media Manager to join us in our Corporate Communication team, based in our HQ office in Anderlecht, Brussels in Belgium.About the roleAs a Global Social Media Manager you will be responsible for overseeing the overall strategy, content creation, process management, and the overall output across our four primary social media channels: LinkedIn, Facebook, Instagram, and X (formerly Twitter). This role requires a strategic thinker with a creative mindset, strong execution skills and an ability to drive engagement and brand awareness in a highly regulated industry.What you’ll do * Strategic Planning and Execution:

• Develop and implement a comprehensive global social media strategy aligned with UCB’s overall business and communication objectives, under the leadership of the Head of External Communications.
• Set clear, actionable goals for each social media channel to enhance UCB’s online presence and engagement.
• Stay current with social media trends, platform updates, and emerging technologies to ensure UCB’s strategy remains innovative and effective.
• Content Creation and Management:

• Lead the creation, curation, and management of high-quality, engaging, and relevant content tailored for LinkedIn, Facebook, Instagram, and X.
• Collaborate with internal teams (e.g., business, communications global and local) to ensure content aligns with brand guidelines and campaign objectives.
• Oversee a content calendar to ensure consistent posting and optimal timing for audience engagement.
• Channel Management:

• Manage and maintain UCB’s official social media profiles and presence on LinkedIn, Facebook, Instagram, and X.
• Monitor, listen, and respond to audience interactions in a timely and professional manner.
• Ensure all social media channels are up-to-date, visually appealing, and consistent with UCB’s brand voice and identity.
• Performance Analysis and Reporting:

Track, analyze, and report on key performance metrics for each social media channel.

• Use data-driven insights to refine strategies, optimize content, and improve overall performance.
• Provide regular reports to senior management on social media performance, trends, and ROI.
• Team Collaboration:

• Foster a collaborative environment, encouraging creativity and innovation within the wider global communication team.
• Liaise with external agencies, business and communication partners, and influencers as needed to enhance UCB’s social media presence.
• Compliance and Best Practices:

• Ensure all social media activities comply with legal, regulatory, and corporate guidelines.
• Implement and promote best practices for social media management and digital marketing.

Interested? For this role we’re looking for the following education, experience and skills

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 5 years of experience in social media management, preferably within a global or corporate environment.
• Proven track record of developing and executing successful social media strategies.
• Strong understanding of each platform’s best practices, algorithms, and analytics tools.
• Excellent written and verbal communication skills in English.
• Creative mindset with the ability to generate innovative ideas.
• Experience in team leadership and strong project management.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Brandwatch).
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Are you ready to ‘go beyond’ to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!About us
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.Why work with us?
At UCB, we don’t just complete tasks, we create value. We aren’t afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equitable opportunities to do their best work. We ‘go beyond’ to create value for our patients, and always with a human focus, whether that’s on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.As an Equal Opportunity Employer, we are open to all talent, and adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Reasonable_Accommodation@ucb.com for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.

Expected salary

Location

Anderlecht, Bruxelles

Job date

Wed, 25 Sep 2024 02:14:44 GMT

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