Global Seedlip SBM

Job Description :

Are you an exceptional brand builder that’s looking for shaping a growing trend in beverages? We are looking for an individual with creative flair, and proven track record of brand strategy development and flawless activity implementation.

At Diageo, we boast a wealth of admired brands that few companies can rival. With names such as Baileys, Guinness, Smirnoff, and Johnnie Walker, there’s a rich legacy of character and outstanding products to promote. And we rely on passionate, driven marketers to celebrate these brands and ensure their future success. Whether you’re involved in launching a spirited and innovative campaign, developing fresh and exciting products, tapping into a new generation of consumers or delving into the insights that spark the next big idea, there are a huge variety of projects and roles on offer. But all our positions demand the same levels of resilience, strategic thinking and creativity that drives growth and does justice to the quality of our brands.

Character is everything to us at Diageo. We’re looking for the bold, daring and pioneering spirit that has sustained us for hundreds of years. If you share our sense of adventure, you’ll thrive here. With opportunities to shape the career you want, through continuing learning and development, and the support of talented peers.

Seedlip is present in 37 countries, distributed through a combination of integrated Diageo markets and 3rd party partnerships. Lead markets are North America, UK, Australia and Asia.

The brand target the premium/super-premium category space and there is a clear portfolio and customer role for Seedlip to halo the non alcohol opportunity alongside the launch of 0.0% Diageo spirits innovations such as Tanqueray, Gordon’s, Guiness and others.

Throughout F24 we have renovated the Seedlip marketing footprint with new media model, new social strategy and disruptive content activation . However, there is more we can do to continue improving our consumer proposition.

A core part of this role is evolving the portfolio, including base liquid & further flavours, and to build exciting On Trade programs to excite bartenders, clients and consumers.

As Diageo’s most digital-native brand, transform D2C will be a critical piece of work in the new fiscal year. We want to continue acting as a highly relevant, market-leading brand.

This is a highly visible brand internally and externally, with a Founder who remains involved.

Leadership looks like:

• Inspiring a global community of brand builders, both marketers and commercial teams, to grow the business

• Building a strong sense of team spirit within and across markets

• Inspiring and managing a complex roster of creative agencies to deliver compelling brand communications

• Standing for what is right for the brand, challenging where appropriate

• Strong partnership with non-alc innovation on wider category strategy

• Commercial nous to manage day to day issues that arise on the brand, particularly with distributors / 3rd parties and eCom

• Own and drive the Brand strategy, ambition and execution, inspiring, engaging and managing

• Develop stellar campaign and marketing comms for Seedlip to build culture back talkability for the brands

• Support our digital & eCom leads to deliver greater global digital impact, with more effective digital comms and a continual improvement in our eCom execution

• Be the expert in the non-alc category, gathering learnings across markets and reapplying them, working closely with legal, supply and finance to share and educate on some of the key challenges and how they can be overcome

• Brilliant execution of plans with strong hands-on attitude

Top Accountabilities:

• Create a culture-back brand plan for Seedlip, that can generate impact in key markets that belies our size – particular focus on building a strong influencer strategy across GB and NAM and aligning / finalising a global serve strategy

• Execute a strong innovation pipeline that continues to build brand relevancy

• Deliver industry-leading digital activation

• Respond quickly to opportunities and challenges across markets and functions (supply, finance), taking advantage of a plethora of brand-building opportunities and resolving problems at pace

• Manage brand acquisition business case and track performance

• Guarantee agility of execution, bringing plan to life with speed.

• P&L management

To be successful in role, you will need:

• Proven Brand management experience

• Creative flair, with excellent attention to detail

• Proven track record of brand strategy development and flawless activity implementation

• Experiential experience (strategy and activation) a must – agency experience is a plus but not a mandatory – and a deep-rooted understanding of what creates best in class brand experience and brand story-telling across markets

• Entrepreneurial spirit, innovative and problem-solving, resilient and willing to break through major barriers

• Very strong relationship builder, comfortable communicating at the most senior levels of Diageo

Working with Us

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Join us and you can also expect a highly competitive and flexible rewards and benefits package.

• Contemporary work life balance policies and wellbeing activities

• On site gym or subsidised gym membership

• Contributary pension scheme

• Comprehensive health insurance for you and your family

• On site nursery or vouchers

• Annual bonus of circa 15% of your base salary (dependent on performance)

• Share options

• 28 days’ vacation per annum

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for

Worker Type :

Regular

Primary Location:

1HQ

Additional Locations :

Job Posting Start Date :

2024-07-04

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people’s unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

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