Global Product Marketing specialist

At ABB, we help industries outrun – leaner and cleaner. Here, progress is an expectation – for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Global Product Marketing Manager

Your Role and Responsibilities

You will defines and implements the marketing strategy for the assigned portfolio, following the Business Line strategy. Drives and ensures know-how sharing and cross-collaboration among main internal stakeholders, in particular PMM and PMS community, and Sales teams in the countries.

In addition, you will designs and manages the marketing and sales action plan to achieve the key qualitative and quantitative targets profitably and to ensure a high level of customer satisfaction.

Work model: #LI-Hybrid.

In this role, you’ll help run what runs the world by taking on meaningful work that drives real impact, as you will be accountable for

• Creating and executing marketing and communication strategies, aligning with Business Line goals, budget, and go-to-market plans.
• Defining targets and guiding launches, including Sales objectives, product positioning, and acting as Launch Owner for critical initiatives.
• Activating market intelligence and analysis, identifying trends, strategic segments, and opportunities to support business development.
• Strengthening brand visibility and stakeholder engagement, coordinating with global teams, supporting local Sales, and leading KPI-driven marketing plans.

Qualifications for the Role:

• Bachelor’s or preferably master’s degree in engineering, Marketing, or Business Administration.
• At least 5 years of experience in marketing and business development, preferably in global and complex organizations.
• Proven experience in the Electric Mobility segment is preferred, and in general, in the electrification of the building industry.
• Strong understanding of marketing principles and strategies.
• Strong project management skills, with the ability to manage multiple projects simultaneously, virtual teams, and complex stakeholder networks.
• Excellent communication and interpersonal skills and strong analytical and problem-solving skills. Fluent in English, both spoken and written.
• Demonstrated experience working with MS Office, MS Teams, SharePoint, and fluent in the digital world. Knowledge of Power BI and Salesforce is a plus.

Benefits

Locally, you can count on:

• Competitive compensation: Attractive salary packages and performance bonuses.
• Corporate welfare: Access to a wide range of services and personal well-being support.
• Career development: Structured career paths, individual development plans, opportunities for internal mobility, including international roles, technical and managerial training programs, mentoring and access to global learning platforms.
• Flexibility and work-life balance: Flexible working hours, hybrid work options, and a strong focus on work-life integration.
• Employee Support: free services like psychological help, wellness coaching, and emotional support for employees and their families.
• Parental Leave: at least 12 weeks of fully paid leave for primary caregivers and 4 weeks for secondary caregivers, promoting DEI values.
• Meal allowance: Access to canteen or ticket restaurant is provided to support daily lunch expenses.

More about us

ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies.

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. Run What Runs the World.

#ABBCareers #RunwithABB

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

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