Global Paid Search Lead (SEM & ASA) (They/She/He)

Job title:

Global Paid Search Lead (SEM & ASA) (They/She/He)

Company:

Glovo

Job description

If you’re here, it’s because you’re looking for an exciting ride.A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone.We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together.Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries.Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.What makes our ride unique?🤝 Our culture and strong values.💪 Our career development philosophy.🤝 Our commitment to being a force for good.We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.YOUR MISSIONGlovo is seeking a highly motivated and experienced Paid Search Lead (SEM / SEA) to join our dynamic Marketing team! In this leadership role, you’ll be responsible for overseeing and optimizing our paid search strategy across both Search Engine Marketing (SEM) and Apple Search Ads (ASA) channels. You’ll play a key role in driving user acquisition, brand awareness, and ultimately, business growth for Glovo across 20+ markets.THE JOURNEY

• Develop and execute data-driven paid search strategies across SEM (Google Ads, Bing Ads, etc.) and ASA platforms scaling efficiently our Web & App user acquisition programs.
• Lead a team of Paid Search Specialists in managing campaigns, optimizing performance, and driving results.
• Identify and implement opportunities for automation with support from MarTech to improve efficiency and effectiveness.
• Manage budget allocation and bidding strategy across channels to meet CACs and overall budget objectives.
• Conduct keyword research and create compelling and effective ad copy to identify high-value search terms and resonate different audience segments.
• Analyze campaign performance through various metrics (CAC, CVR, LTV, ROAS, etc.) and identify areas for improvement.
• Implement A/B testing to optimize ad copy, landing pages, and bidding strategies.
• Stay up-to-date on the latest trends and best practices in paid search advertising.
• Collaborate closely across functions (e.g., regional marketing leaders, data science, martech, product & engineering, design & comms etc.).
• Develop and maintain reporting dashboards to track progress and communicate key performance indicators (KPIs) to stakeholders.

WHAT YOU WILL BRING TO THE RIDE

• Minimum 5+ years of experience in paid search advertising, with a strong track record of success in managing and optimizing SEM(Google Ads) and ASA campaigns.
• Proven experience in leading and motivating a team of paid search specialists.
• In-depth knowledge of keyword research tools, ad platforms (Google Ads, Bing Ads, Apple Search Ads), and campaign management techniques.
• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
• You have knowledge of tools such as or similar to Tableau, Excel / Google Sheets, SQL, Google Analytics and MMPs like Adjust or Appsflyer.
• Excellent communication and presentation skills to effectively communicate strategies and results to stakeholders.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Experience with attribution modeling and marketing automation tools is a plus.
• Fluency in English is required; knowledge of additional European languages (Spanish, Portuguese, French, Italian) is a plus.

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don’t meet our musts don’t let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.We believe driven talent deserves:

• 🌟 An enticing equity plan that lets you own a piece of the action.
• 💪 Top-notch private health insurance to keep you at your peak.
• 🍔 Monthly Glovo credit to satisfy your cravings!
• 💳 Cobee discounts on transportation, food, and even kindergarten expenses.
• 🏊 Discounted gym memberships to keep you energized.
• 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
• 👪 Enhanced parental leave, and office-based nursery.
• 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds – all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).So, ready to take the wheel and make this the ride of your life?Delve into our culture by taking a peek at our and check out our and !

Expected salary

Location

España

Job date

Wed, 25 Sep 2024 03:35:25 GMT

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