Barry Callebaut
Job title:
Global Digital Data Strategist
Company:
Barry Callebaut
Job description
About the RoleAs we continue to grow and evolve, we are looking for a highly motivated and experienced Global Digital Data Strategist to lead our Digital Marketing & Ecommerce data strategy and implementation. As a Global Digital Data Strategist, you will be pivotal in shaping the setup, tools, and methodologies for collecting, analyzing, and interpreting data. Your expertise will provide data-driven solutions for critical business decisions, enhance our understanding of customer behavior, and improve our digital marketing and sales performance. You will report to the Global Digital Marketing Director and also serve stakeholders in Digital Sales & Global Marketing.Key Responsibilities include:Create & own the Data Strategy for collecting, organizing, visualizing, and applying data from different sources to enable the Digital Marketing & Sales strategyDefine, configure, and maintain the data infrastructure to accelerate data analysis and reporting, ensuring data integrity, accuracy, and adequacyDeliver a set of KPIs for regular monitoring of the overall customer engagement, (digital) marketing & e-commerce performance as well as marketing efficiency based on the strategy and the annual goalsUtilize predictive modeling to optimize marketing & e-commerce campaigns in order to increase customer engagement & conversion and drive revenue growth. Develop A/B testing campaign frameworks and assess model qualityChannel data and apply advanced analytics to build insightful and actionable dashboards to communicate key findings, performance metrics, and actionable insights to relevant stakeholders on global, regional & local levelUse data visualization tools to transform complex data into easily understandable visualizationsEnsure full compliance with company policies, legal/regulatory guidelines (e.g. GDPR), and digital governance across platformsCommunicate intensively with the digital community across the globe regarding newest trends in digital data analysis and collaborate closely with the technical development teamAbout You:+6 years of hands-on professional experience in digital data management, predictive modeling, and advanced analytics for a commercial divisionRelevant degree (Bachelor’s or Master’s) in Computer Science, Statistics, Mathematics, Economics, Business, Engineering, Marketing, or related fieldsExcellent knowledge of data analysis & modelling tools, programming languages, machine learning & AIProven track of understanding and using statistical concepts and A/B testingExpertise in data visualization tools such as Tableau or Power BIFamiliarity with digital marketing & e-commerce, web analytics, and CRM systemsStrong project management, communication, leadership, and problem-solving skillsFull proficiency in English; any other language is a plusAt Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC – Diverse People, Sustainable Growth.If you want to learn more about Barry Callebaut, please find further information .Were you missing anything in this job ad? Please share your feedback with us by clicking .
Expected salary
Location
Zurich – Lebbeke, Flandre-Orientale
Job date
Sat, 22 Jun 2024 22:38:35 GMT
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