Franchise Digital Manager

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Franchise team is expanding our business beyond our vertical channels. We work with select franchise partners in select markets, to bring lululemon stores, ecom and product to new collectives.

a day in the life: what you’ll do

This role is the bridge between lululemon digital teams and franchise partners, supporting partners driving their digital channels, within lululemon strategies and guidelines.

• Train partners on lululemon ecom site, digital marketing and CRM standards and practices, and holds them accountable to guidelines
• Lead franchise influencer and affiliates program, by partnering with each franchise partner to translate and localise our programs for their markets
• Develop process to link partners’ digital marketing requirements into lululemon approvals
• Link lululemon media plans into franchise and share relevant briefs/assets
• Manage partnership between omni teams to share relevant omni programs

Qualifications, skills & experience

• 4+ years experience trading and merchandising ecommerce platforms, ownership of sales plans, reporting and executing trading levers
• Proven experience understanding and executing Digital Marketing across an owned digital commerce eco-system, including SEO
• Knowledge of Digital Media across all external digital platforms including SEM
• Demonstrated experience of identifying and executing significant process improvements and operational change management
• Experience across Europe and the Middle East preferred
• Proven experience in commercial partnerships, with franchise experience preferred
• Experience leading cross-functional projects
• Written, presentation and verbal communication skills

Who you are

• Uniquely you—we value difference and want you to as well.
• Enjoys working cross-functionally in a fast-paced environment.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Pioneering self-starter, motivated by doing things differently and successful in an innovative, goals-oriented environment.
• An inclusive mindset, listening intently and communicating with honesty and empathy.
• Experience in enrolling, inspiring, influencing and bringing out the best in others.
• Has fun while delivering great results.

Role Classification

Your role is classified as Hybrid under our global SSC Hybrid Workplace Policy.

This role is classified as Hybrid under our SSC Workplace Policy: In-person collaboration is important, and much of the role can be performed remotely. Work is performed onsite at least 4 days per week.

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