Field Marketing Manager – Italy in Milan, Italy

We’re Celonis, the global leader in execution management and process mining technology, and one of the 50 most valuable private companies in the world. We believe that every company can unlock its full execution capacity – and for that, we need you to join us.

The Team:

The GTM Marketing Team team creates demand for Celonis at scale. We do this with programmatic campaigns consisting of a repository of global and field programs that fits the needs of each market, segment and team, delivering integrated, account/industry/persona centric customer journeys along the entire funnel. Alongside this we continue to make our community of customers our best advocates and speakers via our Community platform, Celopeers. Included in this team are Field Marketing, Global Campaigns, Digital Marketing and Marketing Operations. This team thrives on cross-functional collaboration working as one team, solving problems, bringing new ideas to life and obsessing over customer value. People are empowered to do their best work, think with a growth mindset and build their careers with Celonis.

The Role:

As the Field Marketing Manager you will be Celonis’ Marketing leader in Italy. You will be the Field Marketer of the region and act as the ‘CMO’ of the region, providing an end-to-end view of how marketing attracts, educates, engages and converts the audience at scale.

Responsibilities Include;

• Builds the regional marketing plan working closely with the Regional VP and Sales Leaders to understand business goals and priorities, driving execution thru all contributors; account executives, business development and partners

• Executes the marketing plan by implementing persona and industry campaigns and devising local initiatives to create a multi-channel marketing strategy that includes, but not limited to, events, roundtables, (digital or physical) and webinars, account-based marketing, email campaigns, nurtures, third-party partnerships, customer and community marketing.

• Works closely with regional partner managers and partner marketing team to increase awareness in local markets, drive partner pipeline and support adoption of thru partner campaign tool kits

• Collaborates closely with the digital marketing team to promote campaigns via digital channels (email, LinkedIn etc)

• Works in tandem with global programs to execute local flavor of global campaigns in region, translates and localizes campaign messaging and assets as well as digital properties (website, emails, landing pages, graphics, webinars) to optimize SEO.

• Responsible for managing regional field marketing budget and tracking of program spend alongside ongoing assessment of campaign effectiveness and ROI.

• Works with the global events team on our flagship events including ‘World Tour and Celosphere to generate and accelerate pipeline and deepen our existing customer relationships.

• Creates local customer stories working with customer marketing

• Communicates effectively and enables the regional sales and partner teams on marketing plans, results, new marketing messages and propositions

• Regular reporting on pipeline and marketing analytics (lead funnel, campaigns, account engagement) to drive corrective action to achieve demand generation targets of the region.

• Collaborates with regional peers, shares best practices and aligns with the extended marketing teams

The qualifications you need:

• Minimum of 7+ years experience in field marketing or a related B2B marketing role preferably in the software industry

• Degree in marketing, communications, business, or related field

• Proven experience building and executing multi-channel marketing programs to drive awareness and generate pipeline in a specific market using a wide variety of tactics including events, webinars, third party and ABM.

• Proficient in using Salesforce.com, MS Office/ Google equivalent.

• Strong stakeholder management and collaboration skills

• Analytical and data driven approach to marketing planning and reporting

• Budget and program management

• Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines

• Strong presentation skills and confidence in communicating with cross-functional leaders

• Adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas

• Energetic, positive attitude with a willingness to take initiative and be resourceful

• Advanced English and native Italian language skills

• The ability to travel within the region is necessary and for quarterly team meetings in the regional

What Celonis can offer you:

• The unique opportunity to work within a new category of technology, Execution Management

• Investment in your personal growth and skill development (clear career paths, internal mobility opportunities, L&D platform, mentorships, and more)

• Great compensation and benefits packages (equity (restricted stock units), life insurance, time off, generous leave for new parents from day one, and more). For intern and working student benefits, click here (https://www.celonis.com/careers/early-professionals/faqs/)

• Physical and mental well-being support (subsidized gym membership, access to counselling, virtual events on well-being topics, and more)

• A global and growing team of Celonauts from diverse backgrounds to learn from and work with

• An open-minded culture with innovative, autonomous teams

• Business Resource Groups to help you feel connected, valued and seen (Black@Celonis, Women@Celonis, Parents@Celonis, Pride@Celonis, Resilience@Celonis, and more)

• A clear set of company values (https://www.celonis.com/company/values/) that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future

About Us

Celonis enables customers to optimize their business processes. Powered by its leading process mining technology, Celonis provides a unique set of capabilities for business executives and users to continuously find improvement opportunities within and across processes, and execute targeted actions to rapidly enhance process performance. This optimization yields immediate cash impact, radically improves customer experience, and reduces carbon emissions. Celonis has thousands of implementations with global customers and is headquartered in Munich, Germany and New York City, USA with more than 20 offices worldwide.

Celonis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment and equal opportunity in all aspects of employment. We will not tolerate any unlawful discrimination or harassment of any kind. We make all employment decisions without regard to race/ethnicity, color, sex, pregnancy, age, sexual orientation, gender identity or expression, transgender status, national origin, citizenship status, religion, physical or mental disability, veteran status, or any other factor protected by applicable anti-discrimination laws. As a US federal contractor, we are committed to the principles of affirmative action in accordance with applicable laws and regulations. Different makes us better. (https://www.celonis.com/careers/diversity/)

Accessibility and Candidate Notices

About Us

Celonis reveals and fixes inefficiencies businesses can’t see, enabling them to perform at levels they never thought possible. Powered by its market-leading process mining core, the Celonis Execution Management System provides a full set of platform capabilities for business executives and users to eliminate billions in corporate inefficiencies, provide better customer experience and reduce carbon emissions. Celonis has thousands of implementations with global customers and is headquartered in Munich, Germany and New York City, USA with more than 23 offices worldwide.

Celonis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment and equal opportunity in all aspects of employment. We will not tolerate any unlawful discrimination or harassment of any kind. We make all employment decisions without regard to race/ethnicity, color, sex, pregnancy, age, sexual orientation, gender identity or expression, transgender status, national origin, citizenship status, religion, physical or mental disability, veteran status, or any other factor protected by applicable anti-discrimination laws. As a US federal contractor, we are committed to the principles of affirmative action in accordance with applicable laws and regulations. Different makes us better https://www.celonis.com/careers/diversity/

Accessibility and Candidate Notices https://www.celonis.com/careers/candidate-notices/