EMEA Field Marketing & ABM Director

Field Marketing & ABM Director – EMEA

What You’ll Do:

In this role, you will lead the EMEA Field Marketing and ABM team in activating campaigns, virtual/IRL event experiences, and personalized account marketing programs in the region, with the primary objective of exceeding expansion and new logo pipeline goals.

• Develop a strategic field marketing & ABM plan for the EMEA region that supports sales objectives and growth targets.
• Lead through impact and influence the EMEA marketing team, encouraging a culture of excellence in execution, innovation, and collaboration.
• Collaborate closely with EMEA leaders (GTM, CSM and AI / Analytics Specialist) and Global Marketing teams to ensure alignment and effective activations in the region.
• Activate globally produced marketing campaigns, events, and programs that actively engage customers and prospects across the EMEA region.
• Measure and analyze the effectiveness of marketing initiatives, using insights to optimize future campaigns and achieve maximum return on investment.
• Optimize the EMEA field marketing & ABM campaigns budgets, ensuring strategic allocation of resources to high-impact activities.
• Monitor market trends, competitor activities, and customer needs to adjust strategies and experiences as necessary.
• Drive cross-functional collaboration within the organization to ensure cohesive messaging and customer experiences across all touchpoints.
• Champion the Teradata brand in the EMEA region, ensuring consistency with global branding guidelines while tailoring approaches to meet local market needs.

What Makes You a Qualified Candidate:

• Proven experience interfacing with all levels in a sales organization including account executives, technical consultants, regional managers, MDRs and senior leadership.
• Exceptional creativity, the ability to innovate and scale, top notch networking and collaborating skills, and a “hands-on” approach to accomplish the work.
• Excellent interpersonal and persuasive skills to bring together stakeholders from various functional groups to enable program creation, support, and execution.
• Excellent verbal and written communication skills
• Self-motivated, able to assume responsibility and work autonomously.
• Data-driven leader that can analyze marketing campaign performance, trends and present a concise and actionable optimization and forward strategy.
• Requires a minimum of 15 years of experience in field marketing, demand generation, or marketing program role supporting a large enterprise sales organization in the AI, cloud analytics or data platform market.

What You’ll Bring:

• Exceptional communication and leadership skills with a track record of leading high-performing teams
• In-depth knowledge of market trends, competitive landscape, and customer needs in the analytics space
• Background in data analytics, machine learning, artificial intelligence, and business intelligence market
• A strategic mindset with a focus on innovation and continuous improvement
• Ability to create outcome-based goals supported by metrics
• Strong interpersonal skills, fostering collaboration and teamwork across diverse functions
• Familiarity with cloud-based analytics solutions and emerging technologies

Why We Think You’ll Love Teradata

We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are an anti-racist company because our dedication to Diversity, Equity, and Inclusion is more than a statement. It is a deep commitment to doing the work to foster an equitable environment that celebrates people for all of who they are.

This role can be based in EMEA where there is a Teradata presence. 

Application closing Date : 25 April 2024 

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