Director Growth Marketing, CONFIRMED APP
Adidas
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:CONFIRMED app is adidas’ home for pinnacle lifestyle consumers & operates as the brand’s owned digital boutique. The role of Director CONFIRMED – Growth Marketing is responsible for building and cultivating the most engaged and valuable community of lifestyle, fashion, and sneaker early adopters in the industry.In this role you will define and execute acquisition and retention strategies for meaningful channel growth and collaborate with a network of teams to bring them to fruition. The role requires an obsessive quantitative and qualitative understanding of the consumer’s needs, wants and desires to nurture and grow our relationship. As a global function, this role will set CONFIRMED’s growth strategy across the full funnel to grow our quality user base, further develop the active base we have and will oversee the annual plan development, and delivery of tools and experiences globally.To be successful in this role, you will establish and build collaborative relationships in a highly networked, cross-functional team spanning both global and local functions. You will bring with you the curiosity, pragmatism and bias for action which is needed to drive entrepreneurial change.KEY RESPONSIBILITIES – Scope: Own CONFIRMED’s user base. Accountable to defining and executing mid to long term strategic growth plans (reach, acquire, convert, retain and serve) to support overall sustainable channel growth. This is a functional team lead, and overall leadership role on CONFIRMED.Leadership, team development, performance management:
Develop mid to long term growth strategies to achieve business ambitions:
Voice of the Lifestyle Early Adopter & Sneaker Enthusiast consumer:
KNOWLEDGE, SKILLS, AND EXPERIENCESoft Skills:
Hard Skills:
Education & Professional Experience:
Amsterdam, Noord-Holland
Sat, 24 Aug 2024 22:56:50 GMT
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