Director, Global Brand & Community – Design Hotels in Berlin, Germany

Additional Information Berlin based

Job Number 24163839

Job Category Brand Management

Location Design Hotels Berlin office, One Marriott Drive, Berlin, Germany, Germany

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Management

IN A NUTSHELL

To position Design Hotels as leaders in experimental hospitality—overseeing brand strategy and community engagement for Design Hotels. This role supports the growth and development of the Design Hotels portfolio, as well as ensuring the brand upholds its 30+ year reputation leading industry innovation. This position also bridges the gap between ‘what owners want’ and ‘what we deliver’ as a brand—ensuring we are always offering the most intelligent, useful solutions to keep us ahead of the curve and our competitors. The role will report to the Global Brand Leader.

TASKS & RESPONSIBILITIES

Community & Brand Strategy

• Develop the global community strategy to fulfill Design Hotels’ vision of becoming the leaders in experimental hospitality, and the ultimate industry connectors

• Outline and manage annual calendar of events that we create and/or participate in including owned events, hotel owned events, B2B conferences, key cultural moments, developing concepts and suggesting relevant partners to support

• Stay on top of industry and consumer trends to inform strategic decisions and identify new opportunities for brand growth

Owner Engagement & Activation

• Devise global ownership engagement strategy to understand owners’ needs and how Design Hotels can better service them

• Work in close collaboration with Account Managers and Portfolio to identify new service, activation or acquisition opportunities

• Ideate and execute global brand activations across the Americas, Asia-Pacific and Europe—including events and community-led partnerships (creative and media partnerships, campaign activation e.g. the book launch)

• Identify exposure opportunities for our hotel members at key industry events (as well as Design Hotels leadership), such as The Lobby, LE Miami

• Lead on the organization of owner-specific events such as Originals’ Circle (including communications, guest list management, owner liaison)

• Input to the Arena* thought leadership program to ensure the agenda is valuable and insightful for owners and members

• Create and manage an owner calendar of events that drive added value for our owners by way of webinars or other in person networking / learning hubs

Creative Community

• Identify opportunities to foster collaboration between hotels and the wider creative community: for example, cultural programming, culinary exchanges, pop-ups (with a view to commercialise in future)

• Establish and manage B2B community engagement (owners and creatives) to keep owners connected with trends and the latest happenings

• Ensure brand and community strategy feeds PR opportunities for the Design Hotels brand

Brand Campaigns

• Oversee the Further strategy, including new report launches, pre- and post- launch communications, key stakeholder liaison, new content

• Develop and execute integrated brand campaigns including launches for the book, partnerships, magazines and similar

Brand Communications

• Establish communications plan and execute (working alongside creative and digital) to ensure owners and community members remain informed and engaged (inc. Members’ Memo, business updates to owners)

• Oversee all social media activity on behalf of Design Hotels

• Oversee onboarding and overall communications strategy to include messaging, new member gifting, annual “moments” such as holiday greetings, etc.

• Ensure owner collateral is kept up-to-date and delivered to a high standard

EXPERIENCE & MINDSET

• Experience creating a strategic framework for the brand

• Strong stakeholder management across the company

• A global mindset who can work effectively with the continent teams

• Strong collaborative vision, with an eye on business objectives

• Knowledge of latest trends across lifestyle brands to support brand strategy that fosters innovation and awareness

• Has a discerning eye for the detail and bigger picture to create a marketing plan of purpose, passion, impact, and sustainability

• A strong connector who builds and manages relationships internally and externally

• Global interest and mindset

• Communicates effectively with agility

• Understands the needs across continents differ

• Multitasker who can manage time effectively

• Analytical skillset to structure and manage the global marketing calendar

Degree / Experience

• Bachelor’s or master’s degree in business administration, marketing or related field

• 10+ years experience

• Marketing background

• Both agency and brand-side background strongly desired

• Languages: English, other languages a plus

PERKS & BENEFITS

• A great experience in the niche market of luxury boutique hotels

• Hybrid mobile working options

• Regular working schedule

• Working in a motivated and international team from over 39 countries at the global Headquarters of Design Hotels™ located in the creative Media Spree area in Berlin

• Great benefits at member hotels and brand partners from employee discounts to special offers, including Marriott Explore rates

• Career development opportunities in an international company

ABOUT DESIGN HOTELS™

Design Hotels GmbH (www.designhotels.com) is a full-service hospitality consultancy, offering customized services to its member hotels. Under the brand Design Hotels™ the company represents and markets a curated selection of currently more than 300 luxury hotels in over 60 countries. These member hotels are independently owned but united by a commitment to individuality, progressive design, and cultural authenticity. Design Hotels™ embodies the most advanced ideas in the hospitality industry and offers discerning travelers new opportunities and inspiration for both a more conscious travel and lifestyle.

The company has its headquarters in Berlin and branches in Los Angeles, New York, London and Singapore. Since March 2021, Design Hotels GmbH is part of the Marriott International portfolio.

Design Hotels is an equal opportunity employer, we celebrate diversity and practice inclusivity. Hiring decisions are based on merit, qualifications, and our business needs only.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.