Direct Marketing Manager

Location:

Leeds (LS11) – West Yorkshire, North East, United Kingdom

Salary:

£40k – 45k per year

Type:

Permanent

Main Industry:

Search Advertising, Marketing & PR Jobs

Advertiser:

Hawk 3 Talent Solutions

Job ID:

130725936

Posted On:

28 June 2024

Direct Marketing Manager

Permanent

Leeds

A£40,000 – A£45,000

40 hours per week (core hours 10am to 4pm but flexi time can be worked from 7.30am to 6.30pm) Monday – Friday, with 1 day working from home.

We are currently recruiting on behalf of our reputable Fashion Client based in Leeds. This role is responsible for the planning and execution of the paper marketing activity, developing results-orientated marketing plans as well as maximising the health and understanding of the customer database to help drive the business forwards.

Main Responsibilities of the Direct Marketing Manager

* Working with the data partner to inform our planning strategy.
* Developing a mailing plan for each season aimed at maximising results and file size within agreed allowable contributions.
* Managing the paper critical path
* Managing the cold list programme, working with various partners.
* Working with the data partner to accurately brief the requirements for each drop, ensuring accuracy and timeliness of supply of data to the mailing house
* Working with the creative studio to ensure that they are clear about formats, timings and versions.
* Working with the printer on paper volumes, versions, and digital proofing
* Working with the paper supplier on negotiating paper prices and ensuring timely delivery of paper to printers.
* Working with the mailing house to ensure the correctness of the lasering and mailing process.
* Working with the postal provider, confirming projected volumes, checking handover reports and minimising costs.
* Working with the warehouse and call centre to keep them informed, including when there are land issues that will affect order levels.
* Effectively managing samples and seeds.
* Managing costs via our budgeting and cost tracking system.
* Understanding what is working and what isn’t and informing future drops.
* Working with the Financial Director and Marketing Director at key budgeting times.

Experience and Skills required

* You will have a solid understanding of direct marketing processes and analytics, an excellent grasp of customer database methodology and CRM programmes and strong numerical and analytical skills – with emphasis on results measurement and response forecasting.
* You should be able to fully utilise the relevant IT support systems, and to be conversant with standard business desktop applications, especially Excel and PowerPoint, a good understanding of GDPR and strong interpersonal skills with the ability to communicate with senior managers.
* You will be expected to work with the Ecommerce team as well as the wider Marketing team and at Board level.

Closing date is 28.06.2024

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