Digital Sales Manager

Location:

Milan, Lombardy – Lombardia, Italy

Salary:

Competitive

Type:

Permanent

Main Industry:

Search Sales Jobs

Advertiser:

adidas

Job ID:

132687859

Posted On:

09 February 2026

Purpose & Overall Relevance for the Organization:

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-Drive the digital development of the defined key accounts, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share online, leading
digital excellence across all touchpoints.

Key Responsibilities:

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-Account Ownership:
Serve as the primary point of contact for all digital topics across assigned accounts. Build and execute long-term digital account strategies, manage commercial agreements, and drive digital sell-out and market share.
-Digital Activation:
Lead and prioritize digital initiatives that fuel growth—across onsite visibility, offsite campaigns, and key commercial moments. Partner with brand teams to deliver impactful digital marketing content across online platforms.
-CX Building:
Act as a digital and technical consultant, empowering account partners to elevate their online experience using adidas tools, best practices, and innovation initiatives.
-Market Intelligence:
Analyze digital funnel performance, consumer behavior, and category trends (both quantitative and qualitative) to identify opportunities that influence assortment, sell-in, and reorder decisions across digital and offline environments.
-Trading & Optimization:
Execute digital shelf optimization and ongoing trading actions in tight collaboration with account teams to maximize visibility and conversion.
-Stakeholder Communication:
Deliver clear, insight-driven updates to senior management at cluster and European levels, demonstrating mastery of key digital metrics and account performance.
 

Knowledge, Skills and Abilities
:

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-Deep understanding of essential digital KPIs (Impressions, CTR, PDP Views, CR, ROAS, onsite searches) and the levers that impact them.
-Proven ability to translate digital performance insights into commercial actions that elevate revenue and performance.
-Strong account management and negotiation skills.
-Hands-on experience with content-driven and conversion-focused digital activations.
-Comfortable navigating change with a test-and-learn mindset in a fast-moving digital landscape.
-Ability to clearly communicate complex topics to stakeholders at all levels—both remotely and in person; strong presentation and PowerPoint skills required.
-Highly reliable, committed, and results-driven.
-Able to manage multiple priorities under pressure.
-Thrives in an international, cross-functional environment.
-Fluent in English (written and spoken).

Requisite Education and Experience / Minimum Qualifications:

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-Minimum 6 years of professional experience in an eCommerce or digitally related field
-University degree in the field of Business, eCommerce or equivalent
-Experience working with external stakeholders, ideally within the fashion lifestyle or sportswear industry
-Experience working with leading digital data platforms (such as GA4, power BI) is preferred

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