Digital Marketing Specialist (Hybrid role in Milan, Italy) in Milano, Italy

Who we are :

VIDEOJET TECHNOLOGIES is a global leader in product identification providing innovative coding and marking solutions that helps customers ensure product safety and improve their productivity.

Within your team:

We are a close-knit team across many locations, you will have the opportunity to work with both local and regional teams to drive the success and results as a team!

This job is a unique opportunity :

Reporting to the Marketing Manager you will lead the company digital marketing efforts. Through in-depth analytics and working with cross-functional teams and external resources, you will develop and implement programs to increase website traffic and leads. We are looking for a candidate with potential to grow either to Marketing Manager or Regional Digital supervisor.

Within your role, you will :

• Develop the growth of our Digital Marketing opportunities from different lead sources

• Leading and maintaining pay-per-click advertising campaigns in GoogleAds

• Leading all SEO activities to increase organic search visibility and ranking

• Performing data analysis around web traffic and providing reports

• Planning email marketing programs and triggering email campaigns

We are looking for a professional who is :

• Innovative attitude with a passion for bringing new ideas

• Proactive and flexible – multi-tasking, able to efficiently prioritize time bound tasks.

Your background experience and education will include:

• Bachelor’s Degree or equivalent

• Min. 3 years of direct experience in PPC advertising campaigns preferably in a B2B environment

• Knowledge of SEO on-site and off-site optimisation activities (HTML knowledge would be additional asset)

• Deep understanding of Google Ads, Analytics, Search Console, SEM Rush etc.

• Proficiency in English and Italian with strong written and verbal communication skills

• Proficient in MS Office Applications, knowledge of a CRM (Salesforce) is a plus

Our offer:

You will be part of a dynamic team in which there is a high focus on delivering results and continuous improvement, but also where having fun and teamwork is very important. It’s a fast-paced environment, a consultative role, where you will get to partner with people to achieve their strategic business goals. You will work in a leading global company, with a manager who cares about you, and your strengths and will help you to develop the best possible version of yourself.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If you’ve ever wondered what’s within you, there’s no better time to find out.

Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.