Digital Marketing Manager Italy Consumer

Job title:

Digital Marketing Manager Italy Consumer

Company:

Freudenberg

Job description

Working at Freudenberg: We will wow your world!Responsibilities:Key ResponsibilitiesSupport the Country Marketing Lead in the development and implementation of PAID Digital awareness and communication strategy based on brand objectivesOrchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPIsTrack all media platforms, search platforms (Google, Youtube, Amazon) and campaign analytics from our brand and competition for agile improvement and adaptations of future campaigns ensuring KPIs are met and ROI is achieved needs to be includedOwn the OWNED channels (for your area of responsibility), develop SEO strategy and constantly maintain and upgrade the website/shop content in order to create unique user experience and optimize salesAdditional ResponsibilitiesDevelop and implement Paid Social content communication and influencers strategiesProvide direction on messaging and tone when corresponding with consumers via email, phone, and social media to ensure a consistent brand voice across all touchpointsLead macro and micro influencers strategyIdentify trends and insights in Digital Brand Management and develop concepts and proposals such as how to optimize relevance, brand fit and overall performanceBuild and lead the agency teams (from creative digital agency, central SEO agency, to media agencies), as well as develop and implement local guidelinesOrganisationdirect line reporting: local Marketing lead (Country Marketing Manager / Director)Interactions (internally / externally)local and regional Marketing departmentsglobal E-commerceGlobal Brand, Digital and Communications departmentsLocal Operations (Countries)external digital AgenciesQualifications:Professional experience and education

Degree in Business Administration with focus on Marketing, ideally Digital Management, Communication or Media managementMinimum 5 years’ experience in FMCG businessExperience and proven track record in digital marketing, media management & SEOGood technical knowledge of relevant Digital tools for analytics & data managementSocial Media platform knowledge and experienceExperience in supervising outside vendors and agenciesStrong copywrite-, content- and video management capabilitiesSpecific KnowledgeConsumer and customer centricityExperience in identifying target audiences and running global digital campaigns, landing page content, user funnels and social media contentAbility to think in brands, digital trends and consumer experienceSpecific skillsstrong business communication (written and oral) & presentation skillsnegotiation skillsstrong in interpersonal relationship management, working in cross-functional teams and matrix environmentsTeam player, able to work in mixed teams across different functionsThe Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.FHP di R. Freudenberg S.A.S.

Expected salary

Location

Milano

Job date

Sat, 28 Sep 2024 05:08:25 GMT

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