Digital Marketing Analyst

Job title:

Digital Marketing Analyst

Company:

Action

Job description

Digital Marketing Analyst(Full-time/Part-time, 32-38 hours a week)Introduction
The Customer Insights team at Action is at the forefront of our mission to understand and anticipate the needs of our 17.3 million weekly customers. As Europe’s fastest-growing non-food discounter, we pride ourselves on offering a dynamic selection of 6,000 products at unbeatable prices. Our team of over 72,000 colleagues from 159 nationalities across 12 countries brings a wealth of diverse perspectives, enabling us to deliver exceptional quality and sustainability.Your daily tasksThe Customer Insights team plays a critical role in leveraging data and analytics to drive strategic decisions, enhance customer satisfaction, and maintain our competitive edge in the retail market.
We are seeking a Digital Marketing Data Analyst at Action. You will leverage your analytical skills to drive our digital marketing strategies. Your insights will be key in optimizing online campaigns, enhancing customer engagement, and ensuring data-driven decision-making to boost our digital presence and performance.Responsibilities
Identify trends, patterns, and insights regarding the effects of (digital) marketing efforts and market/country/seasonality trends on product/category/global performance.
Develop and maintain dashboards and ad-hoc analyses/reports to track the performance of digital marketing campaigns.
Collaborate with cross-functional teams to support the design and implementation of digital marketing campaigns across various channels (SEO, SEM, social media, etc.)
Monitor and report on key performance indicators (KPIs) such as website traffic, engaged sessions, and offline store revenue.
Conduct competitor analysis and market research to identify trends and opportunities.
Collaborate with marketing team and cross-functional teams to develop and implement data-driven strategies.
Utilize tools like Google Analytics, SEMrush, and other analytics platforms to gather and examine data.
Assist in the design, execution, and analysis of A/B tests to optimize campaign performance.
Provide recommendations for improving user experience and increasing customer engagement.
Stay up to date with industry trends and best practices in digital marketing and analytics.What you offerYou are a strategic thinker with the ability to put digital advertising into practice. You have a keen eye for detail and take a structured approach to your work. Your communication skills and ability to work with others allow you to interact well with stakeholders within and outside our organisation. You can turn strategic insights into specific actions and create value through smart budget allocation.You also have the following:

• Bachelor’s degree in marketing, Business, or related analytics field
• 3+ years of relevant working experience
• Excellent communication and presentation skills.
• Proficiency in SQL and working experience in building and maintaining automated reports and dashboards.
• Strong logical and problem-solving skills with the ability to interpret complex data and effectively communicate to (non-)technical audiences.
• Detail-oriented with a focus on accuracy and quality.
• Excellent written and oral communication skills in English

What we offerQuite a lot, actually! From our bustling headquarters in the Netherlands, you will have an impact across the whole of Europe. We’re now up to more than 2,500 stores in 12 countries and millions of smiles from our customers – and we’re not stopping there, because we have major growth ambitions, both for Action and you. Our growth means you can always take new steps to develop as a professional, whether that means a different position, an interesting innovation project or new skills. And you can do all that in a culture where we truly embrace our shared values: customer focus, teamwork, simplicity, discipline, cost-consciousness and respect.You can also count on Action for the following:

• 24 days’ holiday with the option to buy five additional days (based on 38 hours per week)
• Flexible working hours and the option to spend 40% of your hours working from home (in coordination with your team and manager)
• A 15% staff discount on your purchases at Action
• A good pension scheme, collective health insurance and travel expenses allowance. Zwaagdijk-Oost can be reached from Amsterdam by car in just 30 minutes on uncongested roads

How we contribute to societyIf you only know Action from the stores, a new world will open up for you when you join us. As an example, we’re working hard to make a positive impact on society and the environment. Did you know that we sponsor more than 2,500 children worldwide who are growing up in an SOS Children’s Village? Or that our team reflects the diversity of our customers, representing 155 nationalities? Or that 94% of our wood products and 100% of our cotton already come from sustainable sources? Or that we only use energy-efficient LED lighting in almost all of our stores? Yes, that’s Action, too. If you’re curious about what other initiatives we’re taking, join our team and see for yourself.Interested?We’re proud to be an inclusive employer, and we warmly invite anyone who sees themselves in the vacancy to apply. So take action and respond to this vacancy now!What happens next: * Response to your application within 14 days (and usually earlier)

• First meeting with the manager and a colleague
• Online assessment to get to know you better
• Second interview with your recruiter, among others
• Welcome to Action

Throughout the process, your recruiter is your permanent point of contact and is available to answer any questions you may have.

Expected salary

Location

Nederland

Job date

Wed, 31 Jul 2024 02:41:53 GMT

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