Digital Communications Lead (Maternity Cover)

Since Rewilding Britain was formed in 2015 rewilding has moved from being a niche idea to
playing a significant role in the fight against some of the biggest global challenges we face.
Rewilding Britain is at the forefront of this change, acting as a catalyst for debate and
action, and demonstrating the power of working with nature to build a sustainable world where
people thrive.

Rewilding Britain wants to see rewilding flourishing across 30% of Britain, reconnecting us
with the natural world, sustaining communities and tackling the interconnected nature and
climate emergencies.

We influence policy, inspire public action and catalyse joined-up practical and financial
support to help establish rewilding across Britain’s land and seas. Through our rapidly growing
Rewilding Network we’re bringing together a community of rewilders – from land managers and
farmers, to charities, community groups and national parks – to inspire and support each other
to create a wilder, more prosperous Britain. It’s not too late – but we must act now.

We are now seeking a Digital Communications Lead (maternity cover) who will develop and deliver
our digital communications to build awareness, understanding and engagement with Rewilding
Britain and our mission. This is an exciting opportunity to join our fast growing charity and
directly contribute to the growth of the rewilding movement.

Job purpose: 

To lead the development and delivery of Rewilding Britain’s digital communications output, to
inform, engage and activate audiences in support of our charitable aims.

Objectives of the role: 

Social media

• In line with our organisational objectives, lead on building our profile, reputation and
  engagement on social media with key audiences.
• Plan and deliver inspiring and effective social media content, including as part of
  engagement campaigns, fundraising appeals, and initiative launches, and in support of our
  partners and members. 
• Ensure that Rewilding Britain is using the best possible tools and techniques, by drawing
  on your own knowledge of the digital landscape and trends and staying up to date with changing
  trends.
• Guide colleagues across the organisation to capture and create social content in order to
  maximise opportunities to engage others with rewilding
• Take responsibility for monitoring social media and community building, ensuring prompt and
  accurate responses to social media enquiries. 
• Support with the development of social media and other digital policies and style guides. 

Email marketing

• Develop and deliver a schedule of email marketing for the organisation, including for
  fundraising and political engagement campaigns.
• Optimise email marketing by A/B testing content regularly to maximise performance and by
  making design and content improvements as the digital landscape evolves. 
• Use audience segmentation in support of campaigns, drawing on data from our CRM.

Website content & maintenance

• Work with the Content Manager and other team members to create new and updated web content
  in line with the Content Strategy, that is engaging, accurate and on-brand.
• Ensure web content is optimised for SEO and usability, advising and training staff on best
  practice.
• Contribute to team efforts to enhance the website as an engagement tool, including liaising
  with agencies where relevant. 

Other

• Track, monitor and report on digital activity to prove impact and maximise effectiveness. 
• Oversee/brief colleagues and freelancers, where relevant, to deliver discrete pieces of
  digital content for Rewilding Britain’s channels.
• Contribute digital expertise to wider organisational projects and activities in support of
  our objectives. 
• Support the team in delivering Rewilding Britain webinars and events.

Essential skills, experience and behaviours

Experience

• At least three years’ experience in a digital management role in a comparable organisation,
  overseeing digital communications to further organisational objectives. 
• Proven experience in managing social media channels in a professional role.
• Experience in producing and optimising email marketing (ideally using Mailchimp).
• Experience in managing and optimising website content.
• Familiarity with Google Analytics and digital monitoring tools.
• In-depth experience and understanding of current social and digital communications tools,
  landscape and trends.

Skills

• Excellent writing, editing and communication skills.
• Skills in creative content developments, such as video and photo editing, ideally using
  Adobe Creative Suite. 
• Skilled digital planner, with a track record of inspiring and leading on digital.
• Good grasp of conservation and ecology.

Personal qualities

• Proactive, creative and flexible approach with a positive ‘can-do’ attitude.
• Self-motivated with the ability to work effectively and autonomously from home, while also
  working collaboratively as part of a tight-knit team. 
• Highly organised, able to manage a content schedule and to plan and deliver digital
  campaigns. 
• Has a passion for digital content and what it can achieve. 

Desirable skills, experience and behaviours

• Knowledge of rewilding or nature recovery.
• Experience of working in an environmental charity.
• Knowledge of ad serving technology, paid search, display advertising and social media
  advertising.

This job description is not all encompassing and may change to reflect need. Your duties may be
reviewed from time to time and revised and updated in consultation with you to reflect
appropriate changes.

Terms and conditions and staff benefits

This role is as maternity cover (9 months with possibility of extension).

This is a full time 5 day (35 hour) a week position, but we are open to a conversation with
candidates who are seeking a role of 28-35 hours a week.

There will be some freedom for the person to determine their own working arrangements each
week, within limitations, providing the work is delivered.

The salary is £35-40,000 f.t.e. per annum, dependent on skills and experience.

Rewilding Britain employees benefit from 25 days annual leave per year (pro rata for part time
roles), rising to 30 days over 5 years. A generous employer-matched pension scheme is also
available.

We are a virtual team who work from home and/or co-working spaces. We will support you to
achieve a suitable virtual working environment. Some meetings are held face to face across
Britain, so a willingness to travel with occasional overnight stays is desirable.

Applications

To apply, please email the following to [email protected] by the end of Sunday 26
May:

• your CV, including links to your portfolio/relevant digital channels you manage
• a one-page cover letter on what you’d bring to the role
• a maximum one-page outline of five steps you’d take in the first three months to achieve
  success in the role

We aim to hold interviews via Zoom on Monday 17 June. We are looking to appoint for the start
of August. 

Equality in employment: Candidates will be shortlisted and selected according to suitability
for the post without regard to age, disability, gender reassignment, marriage or civil
partnership, pregnancy, race, religion or belief, sex or sexual orientation.

Use of artificial intelligence tools: Rewilding Britain does not accept cover letters,
presentations or answers to recruitment questions whose content is AI generated and we will
actively screen for this as part of our recruitment process. Rewilding Britain does not use AI
tools to review candidate applications; real people will review and shortlist applications.

Rewilding Britain is not a licenced sponsor at this time. Any offer of employment will be made
subject to the provision of a valid right to work in the UK.