Data Analyst Milan, Italy

Job title:

Data Analyst Milan, Italy

Company:

GroupM

Job description

DescriptionPosition at GroupMChoreograph is the global data and technology business unit in GroupM. It unifies the data, analytics, technology consulting, and technology expertise across the GroupM network in a dedicated unit that enhances data and analytics services and deploy best-in-class media planning, activation, and measurement tool and methodologies.We are looking for a Data Ananlyst to join our Measurement team, composed by 22 Consultants. The team is young, talented, and dynamic.The candidate will work closely with both internal WPP/GroupM Agencies and external clients on business with the aim to provide strategic and tactical insight in order to optimize marketing investments and maximize ROI.RESPONSIBILITIES

• Measure and analyze impact of marketing activities on client business goals
• Analyze different type of metrics like business data, macro-economic dynamics, web analytics, media and marketing investments, promotion, call center data and other relevant factors
• Develop Marketing Mix Models, Regression Based Attribution Models, Multi-touch Attribution and other analytical solutions to provide data driven recommendation supporting media investment allocation and planning
• Evaluate different Marketing and Media Scenarios, forecasting business results and supporting marketing strategy
• Manage the relationships with internal and external stakeholders, to lead the whole analysis process, from data collection up to final presentation and discussion with the client
• Design and develop performance reports, defining the Key metrics & actionable insight

ABOUT YOU

• A curious and data-oriented mindset, with economic-mathematic-statistic background
• Strong analytical skills set and problem solving
• Excellent communication and presentation skills, combined with the ability to collaborate across teams
• Strong interest for the interpretation of business data
• Excel and PowerPoint proficient
• Knowledge of the English language
• Have a strong orientation toward team working, collaboration and support of colleagues, while always maintaining a positive approach
• 3+ years of working experience

The knowledge of the following will be considered as a plus:

• Previous experience with Marketing Mix Modeling/Econometric Modeling
• BI tools like PowerBI, Data Studio, Tableau, QlikView
• Python/R/Sql/Google Cloud Platform/Scripting Skills
• Previous experience in a Consulting/Analytic Roles

LOCATIONWPP Campus in Milan (plus the option for hybrid working).We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also open to individuals belonging to Categorie Protette under Law 68/99.#LI-FC1

Expected salary

Location

Milano

Job date

Wed, 20 Nov 2024 06:45:59 GMT

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