CX Delivery Manager * Fixed Term contract of employment ( end of 2025)
GlaxoSmithKline
CX Delivery ManagerThe Digital Fuel Accelerator Team is focused on bringing data and customer experiences to life. We harness the power of data and technology to ignite experiences that matter to patients, customers and GSK. We are a diverse team of x-functional talent who are creative, innovative, and accountable for impact. To achieve its mission the team are focused on two strategies:Flawlessly execute & optimise omnichannel campaigns aligned to Global & Regional strategic priorities Pioneer new customer engagement approaches to deliver our missionWe are looking for an experienced and passionate digital marketer to lead and support the implementation and the execution of omnichannel campaigns for vaccines in selected EU Countries. This role is going to be a key member of the agile Scrum Team supporting assigned brands to successfully deliver the team’s mission. This is an exciting secondment opportunity for any key internal talent looking to deepen their data-driven digital marketing capability and drive demonstratable business impact.In this role you will:Support the strategy and lead the execution of omnichannel integrated campaigns for assigned brands in a timely manner, with clear customer segmentation and targeting.Work closely with assigned Medical Affairs Managers within the Accelerator Team to plan and execute the campaigns, including implementation of DDCX user journeys and content planning across the broader channel mixManage x-matrix stakeholders and third parties to execute flawlessly, including media agencies and relevant Regional and Local stakeholders in the LOCs.In alignment with global Vaccines & Speciality analytics framework, execute (or lead vendor to execute) tagging of content and campaigns to track usage and effectiveness for improvement. Provide instructions for tagging across all campaign collaterals.Carry out monthly campaign performance analysis, analyzing all relevant data sets, distilling key insights and recommending actions for optimization ready for presentation to snr management as part of ongoing agile sprint retrospectives.Work with D&A lead and scrum masters to ensure effective and efficient use of global digital platforms including latest best practices, updates or releases including new functionalities & channels.Manage content and activity demand forecasting and prioritization process with 3rd party vendors to ensure timely execution of campaigns with appropriate regional governanceManage digital vendors, translation vendor, carry out necessary compliance and management monitoring activities on routine basis to mitigate identified risks across the Accelerator Team.Own the development, implementation & continuous optimization of customer-centric digital frameworkThis role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:MindsetAgile and entrepreneurial mindset with problem solving attitude to impactfully develop new way of working and processesCapabilityProven track record of omnichannel marketing strategy and execution, including direct involvement in content & media planning, working closely with third party media suppliers.Experience of 3rd party marketing channels & platforms for HCPsExperience in working with modular contentGood Project planning skillsExperience implementing omnichannel campaignsExperience analysing data & analytics to distil insights to optimise marketing campaignsStakeholder ManagementPartner closely with production agency, medical affair managers and 3rd party agencies to drive timely plan executionPartners closely with subject matter experts to seek necessary input & collaboration, i.e. compliance, medical etc.Outside-InDemonstrates strong customer focus and awareness of digital industry trendsWhy You?Basic QualificationsWe are looking for professionals with these required skills to achieve our goals:Experience working with Rx brandsDigital Marketing degree or equivalent with significant experience in omnichannel execution of content and user journeysUnderstanding of Customer segmentation & targetingHands on experience of content development and copy approval, i.e. Content LabExcellent internal engagement skills – building credibility with, and insights through, a strong internal network of key stakeholdersHigh accountability & track record of successfully delivering critical complex projectsPreferred QualificationsPlease note the following skills are not necessary, just preferred, if you do not have them, please still apply:Experience working with vaccinesExcellent internal engagement skills – building credibility with, and insights through, a strong internal network of key stakeholdersWhy GSK?What we offer:Career with purpose – whatever it is you’re doing, you’ll be sharing our mission to improve the quality of human life, by enabling people to do more, feel better and live longerNon-wage benefits (medical care, life insurance, pension scheme, sports card, recreation allowance, social fund, preventive healthcare services)Fixed Term contract of employment ( end of 2025)Hybrid working modelCareer at one of the leading global healthcare companiesSupportive & friendly working environmentCorporate culture, based on being Ambitious for patients, Accountable for Impact and Doing the right thing, which powers our purpose, drives delivery of our strategy and helps make GSK a place where people can thrive
#LI-GSK#LI-HYBRIDInclusion and diversity at GSK are key for our success. Here, you will thrive through bringing your unique experiences to both our company and the recruitment process. We want you to be you, feel good and keep growing your career. Warszawa, mazowieckie
Wed, 25 Dec 2024 08:54:51 GMT
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