Customer Activation Specialist in Hamburg, Germany

Job Description :

Location: Hamburg

This position is initially offered as a 5-month contract, with the possibility of extension based on performance and mutual agreement.

About us

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.

About the Role

The Trade Marketing team works closely with our key account and sales team to understand the needs of customers, shoppers and guests, as well as working closely with our brand teams in order to follow brand strategies.

In this role, you will sit right at the heart of business collaborating with internal and external partners ensure they have all the insights, growth drivers and tools they need to deliver stellar execution of Diageo’s commercial plan to shift consumer and shopper behaviour to achieve Diageo’s financial and market share ambition. You can demonstrate your strategic competence in a multifaceted environment. If you are looking for a commercial role with significant business impact, this one is for you!

Responsibilities include but are not limited to the following:

• Understand customer and brand needs by channel to pinpoint the activation priorities that deliver the greatest impact

• Build the activation plans around the shopper marketing activities by channel by programme and activity fostering into the one commercial plan

• Guide the sales force briefing of the commercial calendar ensuring the team is fully equipped to win with the provision and selling tools and assets in line with customer activation timings

• Ensure robust M&E is in place to develop comprehensive understanding of behaviour change and corresponding drivers of financial performance

• A&P planning and monitoring

• Lead, manage and develop a set of external partners

About You

• 3+ years’ experience in FMCG business, in Sales, Customer, Trade, Shopper Marketing

• Knowledge of On-Trade/Off-Trade market and hospitality industry

• Passion for creating experiences for customers and consumers

• Problem solver and teammate who can deal with ambiguity and adapt quickly

• Experienced in handling several brands at the same time

• Fluent in German and English

Our Offer

• An inclusive company culture that puts employees and their development first

• A competitive salary with bonus and many benefits

• 30 days of vacation

• An industry-leading parental leave policy

• Flexible working arrangements that suit your lifestyle

• …and of course, THE best colleagues!

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Worker Type :

Regular

Primary Location:

Hamburg

Additional Locations :

Job Posting Start Date :

2024-10-25

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people’s unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

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