Culture Strategy Director

Company description

Publicis Groupe: win in the platform world!

LePub is part of Publicis Groupe, the world&rsquos third largest communications group.

What can we do as Publicis Groupe?

Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey – anywhere in the world.

And what makes us unique?

A Connecting Company, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients – Power of One.

About LePub

You can either adapt to change, ignore it or lead it.

What are you going to choose?

Mission: We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead the Change. The one constant in this world is change. You can either adapt to it, ignore it, or lead it. “Lead the Change” is both our mission and our call to action. It speaks to our entrepreneurial spirit and our roots as an agency. It defines the way we think about brands, ideas and relationships, and it’s alive in our work.

LePub is a global creative.

Overview

We’re seeking a Culture Strategy Director who is:

• A Cultural Anthropologist: Deeply passionate about human behavior, with an insatiable curiosity about the nuanced ways people interact, communicate, and evolve
• A Creative Rebel: Part pirate, part punk&mdashsomeone who doesn’t just understand brand rules, but knows exactly when and how to beautifully disrupt them
• An Innovation Enthusiast: Committed to pushing boundaries, challenging status quos, and constantly reimagining what’s possible in brand communication
• A Continuous Learner: Hungry to grow, adapt, and transform&mdashboth personally and professionally
• A Visionary Strategist: Someone who sees beyond traditional marketing and envisions how brands can genuinely integrate into cultural conversations

Responsibilities

In this role, you’ll be:

Strategic Orchestration

• Crafting holistic brand strategies that transcend traditional campaign thinking
• Identifying and activating cultural opportunities that position brands as relevant, dynamic cultural participants
• Developing creative briefs that are more than documents&mdashthey’re inspirational manifestos that ignite creative teams

Cultural Intelligence

• Acting as our agency’s cultural radar, continuously scanning global and local trends
• Partnering with our data and insights team to uncover emerging consumer insights and behavioral shifts
• Translating complex cultural observations into actionable, innovative strategic approaches

Creative Collaboration

• Working intimately with creative teams to transform cultural insights into breakthrough creative work
• Presenting and selling strategies that are not just smart, but genuinely exciting
• Mentoring junior strategists, helping them develop both strategic acumen and creative confidence

Leadership & Growth

• Driving strategic vision across assigned business portfolios
• Building and nurturing client relationships founded on trust, insight, and creative ambition
• Contributing to agency growth through new business development and thought leadership

Qualifications

We’re looking for a strategic powerhouse who brings:

• Minimum 7 years of experience in international agencies or global brands
• Mastery of brand planning and creative strategy, with a razor-sharp focus on cultural strategy
• A proven track record of developing holistic, innovative communication strategies
• Award-winning campaign experience (Effie, APG, IPA) that demonstrates strategic excellence
• An impressive ability to uncover unique consumer insights that genuinely inspire creative work
• An unwavering commitment to continuous learning and knowledge sharing

Additional information

This opportunity does not provide relocation support.

We take care of our talents and their wellbeing:

&bull Corporate benefit: a platform dedicated to our people full of offers, discounts and more

&bull Learning&Development: a tailored learning path, individual and needs based approach, always on!

&bull Corporate Wellness: access to online training classes for your physical and psychological wellbeing

Did you know that our motto is Viva la difference?

With or without D.Lgs. 198/2006, we can’t wait to meet you and welcome you, whoever you are! Find more about Publicis Groupe Italy and our values on our official IG page here.

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