CRM Targeting Manager in Milano, Italy

CRM Targeting Manager

Date: Sep 11, 2023

Brand: Corporate

Location:

Milano, IT

WHO WE ARE

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

JOB SCOPE AND MAIN RESPONSIBILITIES:

Coordinate and collaborate with CRM/marketing team, vendors and partners on the development and execution of CRM Campaigns, upselling, cross selling, churn and segmentation.

Drive campaign, segment strategies, and the execution to deploy customer interactions across direct and intermediate channels.

Experience in interpreting data analysis and working knowledge of campaign management software packages is crucial for the success of this role.

AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:

• Lead, supervise and coordinate a big team of Targeting specialists located in different countries.

• Prioritize and well manage the organization of activities across the team, including new brands that will be onboarded.

• Identify the right audience/targets by addressing customers with relevant and personalized offers leveraging analytics and big data solutions across multiple channels (Direct Mail, Email, SMS).

• Optimize audience size and selection criteria for effective marketing campaign collaborating with the different campaign teams using segmentation and available modeling.

• IP reputation monitoring.

• Responsible for the training of new colleagues.

• Favor and promote the sharing of the best practices cross brands in the target identification.

• Good management of main international stakeholders.

NETWORK OF INTERACTION:

• Different CRM campaign teams WW

• Customer Analytics

• CRM Demand Manager

• HQ commercial department

• IT

TECHNICAL SKILLS – PORTRAIT OF A PERFECT CANDIDATE:

• Bachelor’s degree in Business Administration or Management Engineering.

• At least 8/10 years of experience in a similar role.

• Strong experience in managing a big team. Leadership skills – positive, confident and pro-active. Enthusiasm and commitment to other team members.

• Strong technical knowledge of marketing platforms (IBM Unica, Oracle Responsys, Salesforce, Microsoft Dynamics), and good knowledge of relevant coding languages (SQL) and reputation tool (es. Everest platform/Return Path).

• Proven analytical skills and proficient in interpreting data analysis. Good logic and thinking capabilities.

• Ability to work under pressure to tight deadlines.

• Effective time management and proven capability to prioritize work load.

• Strong problem solving capabilities.

• Excellent attention to detail.

• English Fluent.

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