CRM & Marketing Ops Lead

???? Discover our galaxy

Malt is Europe’s leading freelancing platform with one clear mission: to give people the freedom to choose who they work with. Co-founded in 2013 by Vincent Huguet, with Alexandre Fretti as o-CEO from 2022 to 2024, Malt is a tech company with a human approach that helps companies and freelancers make the perfect match.

Malt is a marketplace that embraces a community of over 700,000 freelancers and over 70,000 clients, ranging from small and medium-sized enterprises to large corporations. More than just a connector, our marketplace streamlines freelancer-client communications, simplifies administrative and legal tasks, expedites invoicing and payments, and so much more.

We are all about giving both freelancers and companies choice and added peace of mind, so that every experience on Malt is nothing less than (inter)stellar. The launch of Malt Strategy in 2023 enabled Malt to broaden its scope by offering the expertise of a network of top independent consultants and transition managers, to better support companies from the strategy to the implementation of ambitious projects.

✨ Malt is also…

• a tech company with a human approach
• a company with a strong culture fueled by 700 Malters from 40+ nationalities, working from 9 countries all around Europe – Germany, Belgium, United Arab Emirates, Spain, France, Netherlands, Nordic countries, United Kingdom, and Switzerland.
• committed to creating a safe and inclusive space where every employee can thrive both personally and professionally
• committed to equality and diversity (50% of People managers are women)
• a company with strong career path policies allowing all Malters to develop and grow equally
• backed by renowned investors including ISAI, Serena, Eurazeo Growth, Goldman Sachs and BPI France

Join us on Planet Malt, we need you to help us write this next chapter! ????

At Malt we believe that Ambition is the Way, so all lists of missions and responsibilities are non-exhaustive.

Explore your future career ????

As the CRM & Marketing Ops Lead, you will be responsible for leading a team to manage and optimize our marketing operations and CRM processes. Your role will involve empowering sales teams, enhancing activation and retention strategies, and ensuring teams operational excellence.

Key responsibilities ✨

• CRM databases cleaning, enrichment and segmentation:
• Identify and implement strategies to enrich our clients databases with relevant data points using 3rd party tools like Clay, FullEnrich, Lusha…
• Works closely with the Growth & Data Engineering team to design, develop, and maintain data pipelines, automations and integrations.
• Activation and Retention Strategies:
• Set up and improve activation and retention workflows for clients and freelancers through tests and experiments.
• Collaborate with Sales, Marketing, and Freelance teams to implement new business solutions.
• KPIs: number of tests deployed, Customer activation rate, retention rate, email campaign performance.
• Sales Teams Empowerment and Lead Management:
• Manage inbound processes: Define MQL criteria, funnel steps, and harmonize processes.
• Develop and optimize lead generation strategies, including automatic database enrichment, lead scoring, etc.
• KPIs: Lead conversion rate, lead qualification accuracy, database enrichment rate.
• Tool Administration and Reporting:
• Own the marketing tools stack and serve as the point of contact for Data/Ops on technical topics, manage and optimize Hubspot properties, and provide training on marketing tools usage.
• Create dashboards on Hubspot and Excel for marketing and freelancer teams.
• Conduct regular performance analysis on email performance, deliverability, and inbound performance.
• KPIs: Report accuracy, tool utilization rate, bug resolution time.

About you ????????

• 5-8 years of experience in marketing, growth, or operations within a tech company or startup.
• Proficient in CRM tools (Hubspot, Salesforce).
• Familiarity with technical tools (API, data, NoCode automation platforms like Zapier or Make, scripting languages like Python)
• Strong collaboration skills with the ability to work with multiple teams.
• Demonstrated leadership and ability to drive internal change.
• Rigorous and committed to implementing reliable and sustainable processes.
• Languages: Fluency in English and French as you will work in both languages

How to join the mission? ????

• First call with a member of our TA team to better understand your background, aspirations and answer your questions (30-45 minutes)
• Second call with Alexandre Courbin (our Marketing Operations team lead), to dive into your previous experiences and answer your questions about the position (45-60 minutes)
• Preparation of a case study you will present to Alexandre and Vincent Hamonic, VP Growth (45-60 minutes)
• Final interviews focused on culture and long term vision with our marketing leaders
• Offer to join Planet Malt as soon as possible!

Malt is the perfect space to thrive personally and professionally ????

• Onboarding: Before easing into your new role, you’ll spend your first week learning about our culture, products, and services with other new joiners at our office in Paris
• Equity: Every Malter is entitled to stock options
• Lunch vouchers (legal benefit): €9/day on your Swile card
• Transportation (legal benefit): 50% reimbursement (any type of transport)
• Healthcare insurance (legal benefit)
• RTT: From 8 to 12 days off per year
• Sports: Company participation to a Gymlib membership
• Malt sabbatical: Every three years, all Malters are entitled to a one month fully paid sabbatical leave
• Free books: If you’re interested in learning more about any topic relevant to Malt’s business, just tell us the books you’d like to read, and we’ll order them for you—without any questions asked or approval processes to follow
• Remote work: Hybrid policy balancing on-site and home office
• Team building events organized every year

Ready? Get your ticket to Malt ????

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